Selling to hospitals and health systems

Buying committees, value analysis, GPO contracts and how IDNs buy.

The main guideGuide

Selling to hospitals: how hospitals buy, and who signs, by purchase type

Capital equipment, IT software, supplies and staffing each take a different path through a hospital. Here is who evaluates, who approves and who can block each one.

Start here, in this order

16 min

All guides on selling to hospitals and health systems

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5 guides

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About selling to hospitals and health systems

A hospital rarely buys from one person. A purchase moves through a buying committee, a value analysis review, a GPO contract and the health system above the hospital, and each step has its own people and its own questions. These guides walk through that path in the order a deal meets it: who sits on the committee for each kind of purchase, what a value analysis committee scores, how a GPO contract limits or opens a deal, and how to work an IDN from the parent organization down to each site of care.

They are written for account executives and sales leaders at Health IT, staffing, MedTech and services companies. Each guide ends with the roles to find and the questions to ask, and the counts come from the Dmand AI database: 1.6K+ health systems and IDNs, 6.2K+ hospitals and 997K+ sites of care.

Supreet Gupta, Co-founder and Chief Product Officer, Dmand AI

Updated

Terms used in these guides

The words buyers and committees use, defined for sellers.

Glossary

Data on hospitals and health systems

Counts and rankings from the Dmand AI database, refreshed monthly.

  • Ranked list

    The largest hospitals in the US by staffed beds

    AdventHealth Orlando leads with 2,863 staffed beds.

  • Insight

    EHR market share in US hospitals

    Counts by vendor, hospital size and state, refreshed monthly.

  • Directory

    US hospitals by state and type

    6.2K+ hospitals, each with its health system and the sites of care under it.

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Selling Into Healthcare

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  1. 01How healthcare buys
  2. 02Data notes
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  4. 04Field notes from real outbound to providers

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Selling to hospitals

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