Guides, data and reviews for teams that sell to hospitals, health systems and physician groups.
Popular: IDN, value analysis committee, Type 1 vs Type 2 NPI
Selling to hospitalsGuide
Capital equipment, IT software, supplies and staffing each take a different path through a hospital. Here is who evaluates, who approves and who can block each one.
Supreet Gupta, Co-founder and Chief Product Officer, Dmand AI
Selling to hospitals
Prospecting and outbound
Prospecting and outbound
Prospecting and outbound
Three categories, each written for one job. Pick yours and read the first three in order.
Buying committees, value analysis, GPO contracts and how IDNs buy.
Building lists, finding contacts and running outreach to clinicians and hospital leaders.
How to read NPPES, CMS and cost report data, and what it tells a sales team.
From the data
Sources: Dmand AI database, October 2026. EHR share counts the 5,507 of 6,216 US hospitals with a CMS certification number and an inpatient EHR on file. Staffed beds come from each hospital’s latest Medicare cost report.
Selling to hospitalsGuide
What an MSP and a VMS each do in a hospital's contract labor program, who pays the fees, how tiering works, and the routes a staffing agency can take into a hospital.
Market data explainedGuide
What Type 1 and Type 2 NPIs are, what an NPI record and its taxonomy code tell you, and why the address on an NPI is often not where the provider works today.
Selling to hospitalsGuide
What a hospital value analysis committee is, who sits on it, what evidence it asks for and why a clinician has to submit your product, drawn from published hospital policies.
Selling to hospitalsGuide
Most US hospitals are nonprofit and most belong to a health system. Here is how to look up who owns a specific hospital with free CMS data, and why the answer tells you who signs.
Comparison
Apollo.io pricing starts at $49 per user a month and Vendr's median deal is $19,000 a year. See its healthcare data gaps and the alternative.
Comparison
What Definitive Healthcare does, what it costs, where it stops for outbound teams, and the alternative built for selling into US healthcare.
Newsletter · Free, on SubstackIssue 1 ·
Org structures, buyer maps, data playbooks and outbound, for teams selling to US health systems, hospitals and practices.
In every issue
Latest issue
Short definitions from the glossary, written for sellers.
Try it on your territory
Find the decision makers at every hospital you sell into
7.4M+ HCPs and 11M+ executives, mapped from each health system down to the site of care.
