In short
Effective
Necessary cookies run the site and remember your cookie choice. Analytics and visitor identification are on unless you turn them off in Cookie settings, in the footer of every page. A Global Privacy Control signal turns visitor identification off. app.dmand.ai uses product analytics to fix bugs and improve features.
Key takeaways
- Turn any category off in Cookie settings
- A Global Privacy Control signal turns visitor identification off
- Your choice is kept for 12 months
- No advertising tags on this site
1. What cookies and similar technologies are
Cookies are small files a website stores in your browser. Tags and pixels are scripts a page loads from us or a provider. Local storage is a browser store a site can write to. We use all three for the purposes below.
2. The categories we use
| Category | What it does | Default |
|---|---|---|
| Necessary | Signs you in to app.dmand.ai, protects the site and its forms from abuse, remembers your cookie choice and a download you asked for, and carries the page you came from into a signup so we know which page worked | Always on |
| Analytics | Counts visits and page views in aggregate, and records how pages are used, so we see what works and fix what does not | On; turn it off in Cookie settings |
| Marketing | Matches visits from US internet addresses to business profiles, which can name you and your employer, so our sales team can follow up. California law may treat this as sharing | On; turn it off in Cookie settings. Always off with a Global Privacy Control signal |
| Functional | Remembers choices such as a collapsed section or a picked tab | On; turn it off in Cookie settings |
3. Every cookie and tag, by name
The tables below come from the same configuration as Cookie settings, so they match what the site actually runs. A tag in a category that is off does not load.
Necessary
| Name | Provider | Purpose | Lasts |
|---|---|---|---|
dm_consent | Dmand AI | Your cookie choices and whether your browser sent a Global Privacy Control signal | 12 months |
dm_ft, dm_lt | Dmand AI | The first and the latest page you arrived on, with the date, so a signup is credited to the page that worked | 90 days, 30 days |
dm_fs, dm_ls | Dmand AI | The first and the latest source of a visit (a search engine, a campaign or the site that linked here) | 90 days, 30 days |
dm_dl, dm_dl_ok | Dmand AI | After you give an email address for a download, lets you download files without being asked again | 30 days |
Session and CSRF cookies | Dmand AI (app.dmand.ai) | Sign-in and form protection in the application | Session |
__cf_bm, cf_clearance | Cloudflare | Tells people from automated traffic and keeps the site available | 30 minutes; cf_clearance while a security check is valid |
Analytics
| Name | Provider | Purpose | Lasts |
|---|---|---|---|
Google Tag Manager | Loads the analytics and marketing tags that are on. Sets no cookie of its own and does not load when both categories are off | n/a | |
_ga, _ga_<container-id> | Google Analytics 4 | Visits and page views in aggregate on dmand.ai | 2 years |
_clck, _clsk | Microsoft Clarity | Recordings and heatmaps of how pages are used, with form fields masked | 1 year, 1 day |
CLID, MUID, ANONCHK, MR, SM | Microsoft (clarity.ms) | Set by Microsoft when Clarity loads, to recognize a browser across sites that use Clarity | Up to 1 year |
None (cookieless) | Ahrefs Analytics | Page views in aggregate | n/a |
ph_<project>_posthog | PostHog | Product usage, errors and performance in app.dmand.ai, used to fix bugs and improve features | 365 days |
Marketing
| Name | Provider | Purpose | Lasts |
|---|---|---|---|
_reb2buid, _reb2butk | RB2B | Recognizes a returning browser for visitor identification | 360 days, 1 year |
_reb2bgeo | RB2B | The location used to decide whether a visit can be identified | 20 days |
_reb2bref | RB2B | The page or site that referred the visit | 15 days |
_reb2bfxf, _reb2btd, _reb2bli | RB2B | Links the visit to an identified business profile | 1 month |
_reb2bresolve | RB2B | Holds a match while it is being resolved | 2 days |
_reb2sessionID, _reb2bloaded | RB2B | The current visit, and a guard against loading the script twice | 30 minutes, 1 second |
Functional
None today. When a feature needs one, it is added here first.
4. How to change your choices
- Cookie settings, in the footer of every page, opens the panel where you turn each category on or off. Your choice is kept for 12 months.
- A Global Privacy Control signal from your browser turns visitor identification off and counts as an opt-out of sale and sharing for this browser. The panel shows when we received it.
- Your browser can block or delete cookies. Blocking necessary cookies will stop sign-in from working.
5. Third parties
The providers in section 3 receive the data their tag collects. The analytics providers use it to give us statistics and recordings of how pages are used. Unless you turn marketing off, the visitor identification service (RB2B) matches visits from US internet addresses to business profiles and sends us the name, employer and job title of the people and companies it identifies. California law may treat that as sharing personal information. It never runs when your browser sends a Global Privacy Control signal. We do not run advertising tags on this site.
How we handle personal information more generally, and how to opt out of the sale or sharing of the business profiles in our database, is in the Privacy Policy and on Your Privacy Choices.
6. Changes
We update this page when a tag is added or removed, change the effective date, and list the change below.
Revision history
| Date | What changed |
|---|---|
| November 2, 2026 | First version of the Cookie Policy. |