The Guidance Center
- Beds, FY2025
- 16
- Affiliated HCPs
- 19
- Executives
- 80
- Discharges, FY2025
- 671
- Net patient revenue, FY2025
- $17.7M
Find the right contacts among 80 executives and 19 HCPs
Professional emails, personal emails and mobile numbers for The Guidance Center's buying committee, with a free Dmand AI account.
The Guidance Center is a 16-bed psychiatric hospital in Flagstaff, Arizona
The Guidance Center is a nonprofit hospital in The Guidance Center.
Sources: Provider of Services File - Hospital & Non-Hospital Facilities (CMS); Dmand AI Org Hierarchy Data; and Hospital Provider Cost Report (CMS)
Devon Forrest is chief executive officer of The Guidance Center
Dmand AI tracks 80 executives and staff leaders at The Guidance Center. Waterfall enrichment finds their professional emails, personal emails and mobile numbers.
Executives by department
- Service lines and programs17, names and contacts available with a free account
- Population Health, Value-Based Care and Care Management12, names and contacts available with a free account
- Nursing7, names and contacts available with a free account
- Executive Leadership4, names and contacts available with a free account
- Facilities, Engineering, Construction, Real Estate and Support Services4, names and contacts available with a free account
- See every department
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Source: Dmand AI Executive Data
The Guidance Center's NPI is 1548328610 and its CCN is 034023
- NPI
- 1548328610NPI Registry (opens in a new tab)
- CMS Certification Number (CCN)
- 034023
- Medicare PAC ID
- 0143132076
- Dmand ID
- SOC-H-000217
- NPIs on file
- 2
- Tax ID (EIN)
- 86-0223720
- Program participation
- Medicare and Medicaid
- Facility address
- 2187 North Vickey Street, Flagstaff, AZ 86004
- County
- Coconino County
- Main phone
- (928) 527-1899
- Executive emails and mobiles
- Get contacts
- Facility type
- Psychiatric hospital
- CMS hospital type
- Psychiatric Hospital
- Ownership
- Voluntary Nonprofit - Other
- Setting
- Urban
- Accreditation
- The Joint Commission
Sources: NPPES NPI Registry (CMS); Provider of Services File - Hospital & Non-Hospital Facilities (CMS); Dmand AI Org Hierarchy Data; Dmand AI Organization Profile Data; and Hospital Enrollments (CMS)
The Guidance Center is part of The Guidance Center
The Guidance Center also runs 1 medical group.
- The Guidance Center
- The Guidance Center
Source: Dmand AI Org Hierarchy Data
Org hierarchy
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The Guidance Center has 16 beds and discharged 671 inpatients in fiscal 2025
| Bed type | Beds |
|---|---|
| Staffed beds (fiscal 2025 cost report) | 16 |
| Licensed beds | 16 |
| CMS certified beds | 16 |
Inpatient volume and staffing, fiscal 2025
- Inpatient discharges
- 671
- Inpatient days
- 3,753
- Average length of stay
- 5.6 days
- Occupancy
- 64.3% of available bed days
- Medicare discharges
- 33 (4.9%)
- Medicaid discharges
- 461 (68.7%)
- Employees on payroll
- 215 FTE
- Registered nurses
- 7
Sources: Provider of Services File - Hospital & Non-Hospital Facilities (CMS); and Hospital Provider Cost Report (CMS)
The Guidance Center offers 9 of the 57 services CMS tracks
Its services fall in 4 of the 10 service lines.
- Emergency and urgent careNone on file
- SurgeryNone on file
- Intensive careNone on file
- Imaging and lab1 of 7
- Cancer care1 of 2
- Maternity and children's careNone on file
- Behavioral health4 of 7
- Rehabilitation and therapyNone on file
- Transplant and kidney careNone on file
- Pharmacy and support services3 of 8
Most specialized services at The Guidance Center
Offered by the fewest US hospitals.
Source: Provider of Services File - Hospital & Non-Hospital Facilities (CMS)
The Guidance Center reported $17.7 million in net patient revenue in fiscal 2025
Its net loss was 2.6% of net patient revenue.
- Net patient revenue
- $17.7M
- Gross patient revenue (charges)
- $19.4M
- Operating expenses
- $20.3M
- Net income
- -$466,241
- Estimated revenue leakage
- See the estimate
- Denied claims trend
- See denied claims
- Medicare
- Participates
- Medicaid
- Participates
- Medicare share of inpatient days
- 7.8%
- Medicaid share of inpatient days
- 64.6%
- Commercial payer mix
- See payer mix
Source: Hospital Provider Cost Report (CMS)
Financials
Get denied inpatient and outpatient claims, Medicare and Medicaid revenue splits, and the Dmand AI revenue leakage estimate for The Guidance Center, with year-over-year trends.
19 HCPs are affiliated with The Guidance Center
The Guidance Center physicians by specialty
- Psychiatry3
Share of the 3 physicians Dmand AI links to The Guidance Center.
Medical groups with the most clinicians at The Guidance Center
1 group with 5 or more clinicians here. Clinicians can bill through more than one group, so counts overlap.
Physicians at The Guidance Center
Sources: NPPES NPI Registry (CMS); and Dmand AI Affiliation Data
Dmand AI tracks 4 products in 3 technology categories at The Guidance Center
Vendor names, products and install status are available with a free account.
| Category | Vendor and product | Install status |
|---|---|---|
| Clinical and Business Intelligence | Available with a free account | Available with a free account |
| Supply Chain Management | Available with a free account | Available with a free account |
| Information Sharing | Available with a free account | Available with a free account |
Source: Dmand AI Technology Install Data
Technology
Get vendor and product names and install status for all 3 categories tracked at The Guidance Center, plus the IT leaders who own them.
Jon T Perez is listed as president in The Guidance Center's CMS ownership record
The Guidance Center's CMS ownership record lists 4 corporate officers, 2 corporate directors and 1 W-2 managing employee.
- Jon T PerezPresident · Corporate officerSince 2019
- Devon ForrestCeo · Corporate officerSince 2022
- Angela HernandezMember services manager · W-2 managing employeeSince 2018
Source: Hospital All Owners (CMS)
Hospitals similar in size to The Guidance Center
These psychiatric hospitals in the West have the closest bed counts to The Guidance Center on their latest cost reports.
| Hospital | Beds | Discharges |
|---|---|---|
| Lifeways HospitalBoise, ID | 16 | 710 |
| Santa Barbara County Psychiatric Health FacilitySanta Barbara, CA | 16 | 332 |
| Santa Cruz Psychiatric Health FacilitySanta Cruz, CA | 16 | 397 |
| Sempervirens Psychiatric Health FacilityEureka, CA | 16 | 262 |
| Jewish Home & Rehab CenterSan Francisco, CA | 13 | 168 |
Sources: Hospital Provider Cost Report (CMS); and Dmand AI Peer Benchmarks
Sources for The Guidance Center data
| Data on this page | Source |
|---|---|
| NPI, CCN, PAC ID and classification | NPPES NPI Registry (CMS) (opens in a new tab)Provider of Services File - Hospital & Non-Hospital Facilities (CMS) (opens in a new tab)Hospital Enrollments (CMS) (opens in a new tab) |
| Address | Provider of Services File - Hospital & Non-Hospital Facilities (CMS) (opens in a new tab) |
| Dmand ID, phone, website and LinkedIn | Dmand AI Org Hierarchy DataDmand AI Organization Profile Data |
| Beds, services, designations and procedure rooms | Provider of Services File - Hospital & Non-Hospital Facilities (CMS) (opens in a new tab)Hospital Provider Cost Report (CMS) (opens in a new tab) |
| Staffed beds, discharges, payer days and financials | Hospital Provider Cost Report (CMS) (opens in a new tab) |
| Parent organizations, sister hospitals and outpatient sites | Dmand AI Org Hierarchy Data |
| Affiliated HCPs, specialties and medical groups | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Affiliation Data |
| Executives and departments | Dmand AI Executive Data |
| Technology categories and products | Dmand AI Technology Install Data |
| Owners, directors and managers (PECOS) | Hospital All Owners (CMS) (opens in a new tab) |
| Similar hospitals | Hospital Provider Cost Report (CMS) (opens in a new tab)Dmand AI Peer Benchmarks |
Data last refreshed October 2026Report an inaccuracyRemove my information
FAQ
Frequently asked questions about The Guidance Center
Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.
What is the address and phone number of The Guidance Center?
The Guidance Center is at 2187 North Vickey Street, Flagstaff, AZ 86004. Its main phone number is (928) 527-1899.
Who is the CEO of The Guidance Center?
Dmand AI lists Devon Forrest as chief executive officer of The Guidance Center. It tracks 80 executives and leaders there in all, including 5 C-suite leaders, 1 department head, 2 directors and 12 managers.
How many beds does The Guidance Center have?
The Guidance Center has 16 staffed beds on its fiscal 2025 Medicare cost report.
How many patients does The Guidance Center treat each year?
The Guidance Center discharged 671 inpatients in fiscal 2025, with 3,753 inpatient days.
What is The Guidance Center's annual revenue?
The Guidance Center reported $17.7 million in net patient revenue in fiscal 2025, on $19.4 million in gross charges.
Is The Guidance Center profitable?
The Guidance Center reported a net loss of $466,241 on its fiscal 2025 Medicare cost report.
What share of The Guidance Center's patients are on Medicare or Medicaid?
Medicare covered 7.8% and Medicaid 64.6% of inpatient days at The Guidance Center in fiscal 2025.
What health system is The Guidance Center part of?
The Guidance Center is part of The Guidance Center, based in Flagstaff.
Who owns The Guidance Center?
The Guidance Center is a nonprofit hospital (Voluntary Nonprofit - Other in CMS records). Dmand AI places it under The Guidance Center. Its CMS ownership record lists 7 owners, directors and managers, including Jon T Perez.
What physician groups are affiliated with The Guidance Center?
Groups with the most clinicians at The Guidance Center include The Guidance Center. Dmand AI finds 1 medical group with 5 or more clinicians there.
Show 4 more questionsShow fewer questions
How many physicians work at The Guidance Center?
Dmand AI links 3 physicians and 19 HCPs in all to The Guidance Center with a current affiliation.
What is The Guidance Center's NPI number?
The Guidance Center's NPI number is 1548328610. The hospital has 2 NPIs on file.
What is The Guidance Center's CCN?
The Guidance Center's CMS Certification Number (CCN) is 034023.
Is The Guidance Center for-profit or nonprofit?
The Guidance Center is a nonprofit hospital, listed as Voluntary Nonprofit - Other in CMS records.
Selling to psychiatric hospitals?
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