Kelly Diane Farrar, OD
- Medicare patients, 2024
- 151
- Part D claims, 2024
- 1,336
- MIPS score, 2024
- 97
- Hospital affiliations
- 1
- Industry payments
- $205
- Practice address
- 100 Kings S Hwy, Rochester, NY 14617
- Practice phone
- Call (585) 249-8300
- Professional email
- Get professional email
- Personal email
- Get personal email
- Mobile number
- Get mobile number
Primary practice
WNY Eye Care Pittsford
Rochester, New York
Find Kelly Farrar's professional email, personal email and mobile number
Dmand AI checks each channel through healthcare-specific waterfall enrichment. See what is on file with a free account, with practice phones, licenses and affiliations.
Kelly Diane Farrar is an optometrist in Rochester, New York
Kelly Farrar practices at WNY Eye Care Pittsford in Rochester, New York.
Kelly Farrar's NPI, 1073614293, was assigned on September 26, 2006. Kelly Farrar graduated from Pennsylvania College of Optometry in 1996. Kelly Farrar holds New York license 005792.
- NPI
- 1073614293NPI Registry (opens in a new tab)
- Medicare PAC ID
- 8729253927
- NPI enumeration date
- September 26, 2006
- NPI status
- Active
- Accepts Medicare assignment
- Yes
- Practice phone
- (585) 249-8300
- Professional email
- Get email
- Personal email
- Get email
- Mobile number
- Get number
- Sex
- Female
- Estimated age
- 56
- Medical school graduation
- 1996
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Practice Data; and Doctors and Clinicians National Downloadable File (CMS)
Kelly Diane Farrar practices at WNY Eye Care Pittsford in Rochester, New York
Kelly Farrar's primary practice is WNY Eye Care Pittsford, at 100 Kings S Hwy, Rochester, NY 14617 in Monroe County. The practice phone is (585) 249-8300.
- WNY Eye Care Pittsford100 Kings S Hwy, Rochester, NY 14617 · Monroe CountyPhone(585) 249-8300
Sources: NPPES NPI Registry (CMS); and Dmand AI Practice Data
Kelly Diane Farrar is affiliated with 2 sites of care and 1 medical group
Kelly Farrar's primary practice is WNY Eye Care Pittsford in Rochester, New York. Kelly Farrar is also affiliated with Rochester General Hospital. The medical group on file is Rochester Regional Health.
Sources: NPPES NPI Registry (CMS); Dmand AI Practice Data; Dmand AI Affiliation Data; and Dmand AI Org Hierarchy Data
Dmand AI tracks the EHR system at Kelly Diane Farrar's practice
Dmand AI tracks the electronic health record (EHR) system at each site where Kelly Farrar practices. Vendor and product names are available with a free account.
| Site | EHR vendor and product |
|---|---|
| WNY Eye Care Pittsford | Available with a free account |
| +1 more affiliated site | Available with a free account |
Source: Dmand AI Technology Install Data
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Kelly Diane Farrar is one of 2,393 optometrists in New York
Optometrist is Kelly Farrar's primary specialty in the NPI Registry, under taxonomy code 152W00000X. Kelly Farrar is licensed in New York.
Specialties and state licenses
- Optometrist, New YorkPrimary
Optometrists near Kelly Farrar
Counts of optometrists with a Dmand AI profile, by place and practice. Each opens the list.
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks
Kelly Diane Farrar treated 151 Medicare patients in 2024, average age 72
CMS counts 151 Medicare patients who saw Kelly Farrar in 2024. The largest group is 65 to 74, with 54 patients. 68% of them have high blood pressure, and 67% have high cholesterol. 33% are also on Medicaid. Their average risk score is 1.11, where 1.00 is the Medicare average.
Across all payers, Dmand AI patient panel data puts Kelly Farrar's median patient age at 70, with 64% women.
Kelly Farrar's Medicare patients by age, 2024
Kelly Farrar's Medicare patients by sex, 2024
- Women9664%
- Men5536%
Chronic conditions among Kelly Farrar's Medicare patients, 2024
- High blood pressure68%
- High cholesterol67%
- Arthritis36%
- Anxiety30%
- Diabetes30%
- Mood disorders23%
- Ischemic heart disease20%
- Chronic kidney disease19%
Share of Medicare patients with each condition. A patient can have several.
Kelly Farrar's patients across all payers
Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.
Patient panel by age, all payers
Median age 70
Patient panel by sex, all payers
- Women64%
- Men35%
Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data
Kelly Diane Farrar wrote 1,336 Medicare Part D claims in 2024
In 2024, Kelly Farrar wrote 1,336 Medicare Part D claims for 420 patients. 79% of them were for generic drugs.
Kelly Farrar's Part D claims by kind of drug, 2024
- Generic1,062 claims79%
- Brand-name274 claims21%
Drug classes CMS tracks in Kelly Farrar's Part D claims, 2024
- Antibiotics1%13 of 1,336 claims
Share of all Part D claims for each drug class CMS reports on. Classes with no claims are left out.
Source: Medicare Part D Prescribers - by Provider (CMS), 2024 data
Kelly Diane Farrar scored 97 out of 100 in Medicare's MIPS program for 2024
CMS publishes a Merit-based Incentive Payment System (MIPS) score of 97 out of 100 for Kelly Farrar for performance year 2024, reported through an alternative payment model (APM). Kelly Farrar accepts Medicare assignment, so Medicare's approved amount is taken as full payment.
- Accepts Medicare assignment
- Yes
Kelly Farrar's MIPS scores, performance year 2024
- 97of 100Final score
- 74.5of 100Quality
- 100of 100Promoting Interoperability
- 40of 100Improvement Activities
Each score is out of 100. The final score weighs the categories CMS scored for this clinician.
Sources: Doctors and Clinicians National Downloadable File (CMS); and Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026
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Kelly Diane Farrar received $205 in industry payments in 2025
CMS Open Payments shows 4 general payments to Kelly Farrar from 3 drug and device companies in 2025. Food and beverage make up the largest share, 100% of the total. Sight Sciences, Inc. paid the most, $112.
Companies that paid Kelly Farrar the most, 2025 to 2025
Share is of all general payments to this clinician.
Source: Open Payments (CMS), 2025 data, released July 7, 2026
Kelly Diane Farrar graduated from Pennsylvania College of Optometry
Kelly Farrar graduated from Pennsylvania College of Optometry in 1996.
- Medical school
Source: Dmand AI Professional Profile Data
Sources for Kelly Diane Farrar's profile data
| Data on this page | Source |
|---|---|
| NPI, name, sex, specialty and licenses | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data |
| Practice locations and phone | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice Data |
| Primary practice, affiliations and health system | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice DataDmand AI Affiliation DataDmand AI Org Hierarchy Data |
| Medicare patients and the all-payer patient panel | Dmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab) |
| Part D prescribing | Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab) |
| MIPS scores, telehealth, assignment and procedure percentiles | Doctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab) |
| Industry payments | Open Payments (CMS) (opens in a new tab) |
| Training, board certification and memberships | Dmand AI Professional Profile Data |
| EHR at each practice site | Dmand AI Technology Install Data |
| Similar physicians | Dmand AI Affiliation Data |
Data last refreshed October 2026Report an inaccuracyRemove my information
FAQ
Frequently asked questions about Kelly Diane Farrar
Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.
What is Kelly Diane Farrar's NPI number?
Kelly Diane Farrar's NPI number is 1073614293. It was assigned on September 26, 2006, and it is active in the NPI Registry.
What does Kelly Diane Farrar specialize in?
Kelly Diane Farrar is an optometrist in Rochester, New York. The primary specialty in the NPI Registry is Optometrist (taxonomy code 152W00000X).
Where does Kelly Diane Farrar practice?
Kelly Farrar practices at 100 Kings S Hwy, Rochester, NY 14617. Kelly Farrar's primary practice is WNY Eye Care Pittsford in Rochester, New York.
What is Kelly Diane Farrar's office phone number?
The practice phone on file for Kelly Farrar is (585) 249-8300.
What is Kelly Diane Farrar's medical license number?
Kelly Farrar holds New York license 005792.
Which hospitals is Kelly Diane Farrar affiliated with?
Kelly Farrar is affiliated with Rochester General Hospital.
What medical group is Kelly Diane Farrar part of?
Kelly Farrar is linked to Rochester Regional Health.
Does Kelly Diane Farrar accept Medicare?
Yes. CMS lists Kelly Farrar as accepting Medicare assignment.
What is Kelly Diane Farrar's MIPS score?
Kelly Farrar's MIPS final score for performance year 2024 is 97 out of 100, reported through an alternative payment model (APM).
How many Medicare patients does Kelly Diane Farrar see?
CMS counts 151 Medicare patients who saw Kelly Farrar in 2024, with an average age of 72.
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Where did Kelly Diane Farrar go to medical school?
Kelly Farrar graduated from Pennsylvania College of Optometry in 1996.
Has Kelly Diane Farrar received payments from drug or device companies?
CMS Open Payments shows $205 in general payments to Kelly Farrar from 3 companies from 2025 to 2025. The largest total came from Sight Sciences, Inc.
How long has Kelly Diane Farrar been practicing?
Kelly Farrar graduated from medical school in 1996, 30 years ago.
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