Ophthalmic Plast Reconstr Surg
BiopsyCarcinoma, Squamous CellCell Transformation, Neoplastic
Dr. Heather Ad Potter, MD
NPI1013983584PAC ID3173554383
- Medicare services, 2024
- 2,396
- Medicare patients, 2024
- 808
- Part D claims, 2024
- 1,321
- Publications
- 3
- MIPS score, 2024
- 83
- Practice address
- 600 Highland Ave, Madison, WI 53792
- Practice phone
- Call (608) 265-1978
- Professional email
- Get professional email
- Personal email
- Get personal email
- Mobile number
- Get mobile number
Primary practice
University Health Services - Madison (Highland Ave)
College / University Student Health · Madison, Wisconsin
Find Dr. Potter's professional email, personal email and mobile number
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Dr. Heather Ad Potter is an ophthalmologist in Madison, Wisconsin
Dr. Potter practices at University Health Services - Madison (Highland Ave) in Madison, Wisconsin.
Dr. Potter's NPI, 1013983584, was assigned on February 24, 2006. Dr. Potter graduated from University of Iowa, RJ & L Carver College of Medicine in 2001. Dr. Potter holds Wisconsin license 45451.
NPI and contact details
- NPI
- 1013983584NPI Registry (opens in a new tab)
- Medicare PAC ID
- 3173554383
- NPI enumeration date
- February 24, 2006
- NPI status
- Active
- Accepts Medicare assignment
- Yes
- Offers telehealth
- Yes
- Practice phone
- (608) 265-1978
- Professional email
- Get email
- Personal email
- Get email
- Mobile number
- Get number
- Sex
- Female
- Estimated age
- 51
- Medical school graduation
- 2001
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Affiliation Data; and Doctors and Clinicians National Downloadable File (CMS)
Dr. Heather Ad Potter practices at University Health Services - Madison (Highland Ave) in Madison, Wisconsin
Dr. Potter's primary practice is University Health Services - Madison (Highland Ave), at 600 Highland Ave, Madison, WI 53792. The practice phone is (608) 265-1978.
- University Health Services - Madison (Highland Ave)600 Highland Ave, Madison, WI 53792Phone(608) 265-1978
Source: Dmand AI Affiliation Data
Dr. Heather Ad Potter is affiliated with 3 sites of care and 1 medical group
Dr. Potter's primary practice is University Health Services - Madison (Highland Ave) in Madison, Wisconsin. Dr. Potter is also affiliated with University Hospital. The medical group on file is UW Health. Dmand AI also links Dr. Potter to 1 more group practice or clinic, named with a free account. Dr. Potter's employer is on file too: a school & student health.
University Health Services - Madison (Highland Ave)Primary
Sources: Dmand AI Affiliation Data; and Dmand AI Org Hierarchy Data
Dmand AI tracks the EHR system at Dr. Heather Ad Potter's practice
Dmand AI tracks the electronic health record (EHR) system at each site where Dr. Potter practices, 3 sites in all. Vendor and product names are available with a free account.
| Site | EHR vendor and product |
|---|---|
| University Health Services - Madison (Highland Ave) | Available with a free account |
| +2 more affiliated sites | Available with a free account |
Source: Dmand AI Technology Install Data
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Dr. Heather Ad Potter is one of 328 ophthalmologists in Wisconsin
Ophthalmology is Dr. Potter's primary specialty in the NPI Registry, under taxonomy code 207W00000X. Dr. Potter is licensed in Wisconsin.
Specialties and state licenses
- Ophthalmology, WisconsinPrimary
Ophthalmologists near Dr. Potter
Counts of ophthalmologists with a Dmand AI profile, by place and practice. Each opens the list.
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks
Dr. Heather Ad Potter billed Medicare for 2,396 services in 2024
CMS data shows 2,396 Medicare services from Dr. Potter across 21 procedure codes in 2024, for 808 Medicare patients. Medicare paid $177,603 for them.
Medicare services, 20242,396
Medicare patients808
Paid by Medicare$177,603
Procedure codes21
Dr. Potter's Medicare services by type, 2023 to 2024
- 2023
- 2024
- Tests and treatments
- 2023: 8342024: 73212%
- Office and hospital visits
- 2023: 4972024: 59720%
- Lab and pathology
- 2023: 4402024: 4461%
- Surgery
- 2023: 3682024: 3573%
- Other services
- 2023: 02024: 264
- Imaging
- 2023: 122024: 0100%
Where Dr. Potter's Medicare services took place, 2024
- In an office1,70971%
- In a facility68729%
Dr. Potter compared with the Wisconsin median for ophthalmologists, 2024
- Dr. Potter
- Wisconsin median
- Medicare services
- 2,396vs 1,1622.1 times
- Medicare patients
- 808vs 45080% above
- Part D claims
- 1,227vs 615100% above
Medians across 346 ophthalmologists in Wisconsin with Dmand AI profiles that report each measure.
Dr. Potter's most billed Medicare procedure codes, 2024
CMS publishes codes billed for 11 or more Medicare patients. Each label is the code family; CPT descriptions are licensed by the AMA.
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Medicare shows one payer. Book a meeting to get commercial claims data for Dr. Potter and other ophthalmologists in Wisconsin.
Sources: Medicare Physician & Other Practitioners - by Provider and Service (CMS), 2024 data; and Dmand AI Peer Benchmarks
Dr. Heather Ad Potter treated 808 Medicare patients in 2024, average age 76
CMS counts 808 Medicare patients who saw Dr. Potter in 2024. The largest group is 75 to 84, with 339 patients. 64% of them have high blood pressure, and 61% have high cholesterol. 7% are also on Medicaid. Their average risk score is 1.10, where 1.00 is the Medicare average.
Across all payers, Dmand AI patient panel data puts Dr. Potter's median patient age at 75, with 59% women.
Medicare patients, 2024808
Average age76
Average risk score1.10
Also on Medicaid7%
Dr. Potter's Medicare patients by age, 2024
Dr. Potter's Medicare patients by sex, 2024
- Women49762%
- Men31138%
Chronic conditions among Dr. Potter's Medicare patients, 2024
- High blood pressure64%
- High cholesterol61%
- Arthritis37%
- Osteoporosis25%
- Mood disorders24%
- Anxiety21%
- Depression20%
- Diabetes19%
Share of Medicare patients with each condition. A patient can have several.
Dr. Potter's patients across all payers
Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.
Patient panel by age, all payers
Median age 75
Patient panel by sex, all payers
- Women59%
- Men41%
Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data
Dr. Heather Ad Potter wrote 1,321 Medicare Part D claims in 2024
In 2024, Dr. Potter wrote 1,321 Medicare Part D claims for 404 patients. 55% of them were for generic drugs. CMS names the drug for 1,227 of them, across 16 drugs with 11 or more claims each, at $101,735 in total drug cost. In 2023, CMS named 1,506 claims across 17 drugs.
Part D claims, 20241,321
Drugs named by CMS16
Total drug cost$101,735
Part D patients404
Dr. Potter's Part D claims by kind of drug, 2024
- Generic730 claims55%
- Brand-name591 claims45%
Dr. Potter's most prescribed drugs by claims, 2024
CMS names a drug when it has 11 or more claims. Share is of the claims for drugs CMS names.
Drug classes CMS tracks in Dr. Potter's Part D claims, 2024
- Antibiotics2%22 of 1,321 claims
Share of all Part D claims for each drug class CMS reports on. Classes with no claims are left out.
Part D claims for drugs CMS names, 2023 to 2024
- 2023
- 2024
- Claims for drugs CMS names
- 2023: 1,5062024: 1,22719%
Drugs named by CMS: 16 in 2024, 17 in 2023.
Sources: Medicare Part D Prescribers - by Provider and Drug (CMS), 2024 data, released May 6, 2026; and Medicare Part D Prescribers - by Provider (CMS), 2024 data
Dr. Heather Ad Potter scored 83 out of 100 in Medicare's MIPS program for 2024
CMS publishes a Merit-based Incentive Payment System (MIPS) score of 83 out of 100 for Dr. Potter for performance year 2024, reported as part of a group. Dr. Potter accepts Medicare assignment, so Medicare's approved amount is taken as full payment. CMS lists Dr. Potter as offering telehealth. CMS counts 298 procedures of cataract surgery by Dr. Potter, more than 89% of the clinicians it reports for that procedure.
- Accepts Medicare assignment
- Yes
- Offers telehealth
- Yes
Dr. Potter's MIPS scores, performance year 2024
- 83of 100Final score
- 87.8of 100Quality
- 77of 100Promoting Interoperability
- 40of 100Improvement Activities
- 76of 100Cost
Each score is out of 100. The final score weighs the categories CMS scored for this clinician.
Where Dr. Potter ranks in Medicare procedure volume
- Cataract surgery
- 89th percentile298 procedures
CMS ranks each clinician against every clinician it reports for the same procedure category.
Sources: Doctors and Clinicians National Downloadable File (CMS); Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026; and Doctors and Clinicians Utilization Data (CMS)
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Dr. Heather Ad Potter has 3 publications on record
Dmand AI links 3 papers to Dr. Potter, published from 2021 to 2024. 2021 was the busiest year, with 2. Dr. Potter's most frequent co-authors are Ashraf Zarif Badros, MD, Natalie S. Callander, MD and Kathryn A. Colby, MD.
Papers3
Years published2021 to 2024
Dr. Potter's most frequent co-authors
- Ashraf Zarif Badros, MD1 shared paper
- Natalie S. Callander, MD1 shared paper
- Kathryn A. Colby, MD1 shared paper
Recent publications by Dr. Potter
Antibodies, Monoclonal, HumanizedAntineoplastic Agents, ImmunologicalCornea
Eye InjuriesLens Capsule, CrystallineRupture
See who Dr. Potter researches with
Physician Network Discovery turns co-authorship, shared hospitals and shared groups into a map of who Dr. Potter works with, so you can find a warm path to the right ophthalmologists.
Sources: PubMed (National Library of Medicine); and Dmand AI Research Linkage
Dr. Heather Ad Potter received $438 in industry payments from 2016 to 2025
CMS Open Payments shows 15 general payments to Dr. Potter from 5 drug and device companies from 2016 to 2025. Food and beverage make up the largest share, 100% of the total. Alcon Laboratories Inc paid the most, $200.
General payments to Dr. Potter by program year, 2016 to 2025
Companies that paid Dr. Potter the most, 2016 to 2025
Share is of all general payments to this clinician.
Source: Open Payments (CMS), 2025 data, released July 7, 2026
Dr. Heather Ad Potter graduated from University of Iowa, RJ & L Carver College of Medicine
Dr. Potter graduated from University of Iowa, RJ & L Carver College of Medicine in 2001.
- Medical school
Source: Dmand AI Professional Profile Data
Sources for Dr. Heather Ad Potter's profile data
| Data on this page | Source |
|---|---|
| NPI, name, sex, specialty and licenses | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data |
| Practice locations and phone | Dmand AI Affiliation Data |
| Primary practice, affiliations and health system | Dmand AI Affiliation DataDmand AI Org Hierarchy Data |
| Medicare services and procedure codes | Medicare Physician & Other Practitioners - by Provider and Service (CMS) (opens in a new tab) |
| State medians for the same specialty | Dmand AI Peer Benchmarks |
| Medicare patients and the all-payer patient panel | Dmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab) |
| Part D prescribing | Medicare Part D Prescribers - by Provider and Drug (CMS) (opens in a new tab)Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab) |
| MIPS scores, telehealth, assignment and procedure percentiles | Doctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab)Doctors and Clinicians Utilization Data (CMS) (opens in a new tab) |
| Publications, topics and co-authors | PubMed (National Library of Medicine) (opens in a new tab)Dmand AI Research Linkage |
| Industry payments | Open Payments (CMS) (opens in a new tab) |
| Training, board certification and memberships | Dmand AI Professional Profile Data |
| EHR at each practice site | Dmand AI Technology Install Data |
| Similar physicians | Dmand AI Affiliation Data |
Data last refreshed October 2026Report an inaccuracyRemove my information
FAQ
Frequently asked questions about Dr. Heather Ad Potter
Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.
What is Dr. Heather Ad Potter's NPI number?
Dr. Heather Ad Potter's NPI number is 1013983584. It was assigned on February 24, 2006, and it is active in the NPI Registry.
What kind of doctor is Dr. Heather Ad Potter?
Dr. Heather Ad Potter is an ophthalmologist in Madison, Wisconsin. The primary specialty in the NPI Registry is Ophthalmology Physician (taxonomy code 207W00000X).
Where does Dr. Heather Ad Potter practice?
Dr. Potter practices at 600 Highland Ave, Madison, WI 53792. Dr. Potter's primary practice is University Health Services - Madison (Highland Ave) in Madison, Wisconsin. Dmand AI also links Dr. Potter to 1 group practice or clinic.
What is Dr. Heather Ad Potter's office phone number?
The practice phone on file for Dr. Potter is (608) 265-1978.
What is Dr. Heather Ad Potter's medical license number?
Dr. Potter holds Wisconsin license 45451.
Which hospitals is Dr. Heather Ad Potter affiliated with?
Dr. Potter is affiliated with University Hospital.
What medical group is Dr. Heather Ad Potter part of?
Dr. Potter is linked to UW Health.
Does Dr. Heather Ad Potter accept Medicare?
Yes. CMS data shows Dr. Potter billed Medicare for 2,396 services in 2024, and Dr. Potter accepts Medicare assignment.
Does Dr. Heather Ad Potter offer telehealth?
Yes. The CMS Doctors and Clinicians file lists Dr. Potter as offering telehealth services.
What is Dr. Heather Ad Potter's MIPS score?
Dr. Potter's MIPS final score for performance year 2024 is 83 out of 100, reported as part of a group.
Show 8 more questionsShow fewer questions
How many Medicare patients does Dr. Heather Ad Potter see?
CMS counts 808 Medicare patients who saw Dr. Potter in 2024, with an average age of 76.
What services does Dr. Heather Ad Potter bill to Medicare?
In 2024, Dr. Potter's most billed Medicare services were office visit, established patient (99214), medicare service (G2211) and eye exam or test (92136).
Where did Dr. Heather Ad Potter go to medical school?
Dr. Potter graduated from University of Iowa, RJ & L Carver College of Medicine in 2001.
What drugs does Dr. Heather Ad Potter prescribe most?
In 2024 Medicare Part D data, Dr. Potter's most prescribed drugs by claims were Moxifloxacin, Prednisolone Acetate and Latanoprost.
Has Dr. Heather Ad Potter received payments from drug or device companies?
CMS Open Payments shows $438 in general payments to Dr. Potter from 5 companies from 2016 to 2025. The largest total came from Alcon Laboratories Inc.
How long has Dr. Heather Ad Potter been practicing?
Dr. Potter graduated from medical school in 2001, 25 years ago.
Does Dr. Heather Ad Potter do research?
Dmand AI links 3 publications to Dr. Potter, published from 2021 to 2024.
Who does Dr. Heather Ad Potter publish with?
Dr. Potter's most frequent co-authors are Ashraf Zarif Badros, MD (1 shared paper), Natalie S. Callander, MD (1 shared paper) and Kathryn A. Colby, MD (1 shared paper).
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