Brook Lavinder Keaton, OD

  • Virginia Beach, VA
  • Optometrist
NPI1740957570PAC ID5597162537
Medicare patients, 2024
22
Part D claims, 2024
501
MIPS score, 2024
85
Hospital affiliations
1
Industry payments
$513
Practice address
1060 First Colonial Road, Virginia Beach, VA 23454
Practice phone
Call (757) 395-8000
Professional email
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Personal email
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Mobile number
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Social profiles

Primary practice

Sentara Virginia Beach General Hospital

Hospital · Virginia Beach, Virginia

See all 5 affiliations

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Brook Lavinder Keaton is an optometrist in Virginia Beach, Virginia

Brook Keaton practices at Sentara Virginia Beach General Hospital in Virginia Beach, Virginia, part of Sentara Health.

Brook Keaton's NPI, 1740957570, was assigned on August 28, 2021. Brook Keaton graduated from University Alabama Birmingham - School of Optometry in 2021. Brook Keaton holds Virginia license 0618003125.

NPI and contact details
Medicare PAC ID
5597162537
NPI enumeration date
August 28, 2021
NPI status
Active
Accepts Medicare assignment
Yes
Practice phone
(757) 395-8000
Professional email
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Personal email
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Mobile number
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Sex
Female
Estimated age
31
Medical school graduation
2021

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Affiliation Data; and Doctors and Clinicians National Downloadable File (CMS)

Brook Lavinder Keaton practices at Sentara Virginia Beach General Hospital in Virginia Beach, Virginia

Brook Keaton's primary practice is Sentara Virginia Beach General Hospital, at 1060 First Colonial Road, Virginia Beach, VA 23454 in Virginia Beach City. The practice phone is (757) 395-8000.

Source: Dmand AI Affiliation Data

Brook Lavinder Keaton is affiliated with 3 sites of care and 2 medical groups

Brook Keaton's primary practice is Sentara Virginia Beach General Hospital in Virginia Beach, Virginia, part of Sentara Health. Dmand AI also links Brook Keaton to 2 medical groups, 1 physician office and 1 group practice or clinic, each named with a free account.

See all 5 affiliations for Brook Keaton

Sources: Dmand AI Affiliation Data; and Dmand AI Org Hierarchy Data

Dmand AI tracks the EHR system at Brook Lavinder Keaton's practice

Dmand AI tracks the electronic health record (EHR) system at each site where Brook Keaton practices, 3 sites in all. Vendor and product names are available with a free account.

EHR by site
SiteEHR vendor and product
Sentara Virginia Beach General HospitalAvailable with a free account
+2 more sites and 2 medical groupsAvailable with a free account

Source: Dmand AI Technology Install Data

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Brook Lavinder Keaton is one of 2,487 optometrists in Virginia

Optometrist is Brook Keaton's primary specialty in the NPI Registry, under taxonomy code 152W00000X. Dmand AI has Brook Keaton's licenses on file in 2 states: Virginia and North Carolina.

Specialties and state licenses

  • Optometrist, VirginiaPrimaryLicense 0618003125 · taxonomy 152W00000X
  • North Carolina licenseLicense 2664

Optometrists near Brook Keaton

Counts of optometrists with a Dmand AI profile, by place and practice. Each opens the list.

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks

Brook Lavinder Keaton treated 22 Medicare patients in 2024, average age 73

CMS counts 22 Medicare patients who saw Brook Keaton in 2024. The largest group is 65 to 74, with 11 patients. 75% of them have high blood pressure, and 75% have high cholesterol. Their average risk score is 0.88, where 1.00 is the Medicare average.

Across all payers, Dmand AI patient panel data puts Brook Keaton's median patient age at 59, with 65% women.

Medicare patients, 202422
Average age73
Average risk score0.88

Brook Keaton's Medicare patients by age, 2024

CMS leaves out age groups with fewer than 11 patients.

Chronic conditions among Brook Keaton's Medicare patients, 2024

  1. High blood pressure75%
  2. High cholesterol75%
  3. Arthritis50%
  4. Diabetes50%

Share of Medicare patients with each condition. A patient can have several.

Brook Keaton's patients across all payers

Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.

Patient panel by age, all payers

Median age 59

Patient panel by sex, all payers

  • Women65%
  • Men35%

Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data

Brook Lavinder Keaton wrote 501 Medicare Part D claims in 2024

In 2024, Brook Keaton wrote 501 Medicare Part D claims for 221 patients. 76% of them were for generic drugs.

Part D claims, 2024501
Part D patients221

Brook Keaton's Part D claims by kind of drug, 2024

  • Generic383 claims76%
  • Brand-name118 claims24%

Source: Medicare Part D Prescribers - by Provider (CMS), 2024 data

Brook Lavinder Keaton scored 85 out of 100 in Medicare's MIPS program for 2024

CMS publishes a Merit-based Incentive Payment System (MIPS) score of 85 out of 100 for Brook Keaton for performance year 2024, reported as part of a group. Brook Keaton accepts Medicare assignment, so Medicare's approved amount is taken as full payment. CMS counts 24 procedures of cataract surgery by Brook Keaton, more than 48% of the clinicians it reports for that procedure.

Accepts Medicare assignment
Yes

Brook Keaton's MIPS scores, performance year 2024

  • 85of 100Final score
  • 92.2of 100Quality
  • 40of 100Improvement Activities
  • 59of 100Cost

Each score is out of 100. The final score weighs the categories CMS scored for this clinician.

Where Brook Keaton ranks in Medicare procedure volume

Cataract surgery
48th percentile24 procedures

CMS ranks each clinician against every clinician it reports for the same procedure category.

Sources: Doctors and Clinicians National Downloadable File (CMS); Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026; and Doctors and Clinicians Utilization Data (CMS)

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Brook Lavinder Keaton received $513 in industry payments in 2025

CMS Open Payments shows 11 general payments to Brook Keaton from 8 drug and device companies in 2025. Food and beverage make up the largest share, 100% of the total. Bausch & Lomb Americas Inc. paid the most, $140.

Companies that paid Brook Keaton the most, 2025 to 2025

Share is of all general payments to this clinician.

See all payments to Brook Keaton

Source: Open Payments (CMS), 2025 data, released July 7, 2026

Brook Lavinder Keaton graduated from University Alabama Birmingham - School of Optometry

Brook Keaton graduated from University Alabama Birmingham - School of Optometry in 2021.

  1. Medical schoolUniversity Alabama Birmingham - School of Optometry

Source: Dmand AI Professional Profile Data

Sources for Brook Lavinder Keaton's profile data

Sources for the data on this page
Data on this pageSource
NPI, name, sex, specialty and licensesNPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data
Practice locations and phoneDmand AI Affiliation Data
Primary practice, affiliations and health systemDmand AI Affiliation DataDmand AI Org Hierarchy Data
Medicare patients and the all-payer patient panelDmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab)
Part D prescribingMedicare Part D Prescribers - by Provider (CMS) (opens in a new tab)
MIPS scores, telehealth, assignment and procedure percentilesDoctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab)Doctors and Clinicians Utilization Data (CMS) (opens in a new tab)
Industry paymentsOpen Payments (CMS) (opens in a new tab)
Training, board certification and membershipsDmand AI Professional Profile Data
EHR at each practice siteDmand AI Technology Install Data
Similar physiciansDmand AI Affiliation Data

Data last refreshed October 2026Report an inaccuracyRemove my information

FAQ

Frequently asked questions about Brook Lavinder Keaton

Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.

What is Brook Lavinder Keaton's NPI number?

Brook Lavinder Keaton's NPI number is 1740957570. It was assigned on August 28, 2021, and it is active in the NPI Registry.

What does Brook Lavinder Keaton specialize in?

Brook Lavinder Keaton is an optometrist in Virginia Beach, Virginia. The primary specialty in the NPI Registry is Optometrist (taxonomy code 152W00000X).

Where does Brook Lavinder Keaton practice?

Brook Keaton practices at 1060 First Colonial Road, Virginia Beach, VA 23454. Brook Keaton's primary practice is Sentara Virginia Beach General Hospital in Virginia Beach, Virginia, part of Sentara Health. Dmand AI also links Brook Keaton to 2 medical groups, 1 physician office and 1 group practice or clinic.

What is Brook Lavinder Keaton's office phone number?

The practice phone on file for Brook Keaton is (757) 395-8000.

What is Brook Lavinder Keaton's medical license number?

Brook Keaton holds Virginia license 0618003125, one of the licenses on file in 2 states.

Which states has Brook Lavinder Keaton been licensed in?

Dmand AI has state licenses on file for Brook Keaton in Virginia and North Carolina.

Which hospitals is Brook Lavinder Keaton affiliated with?

Brook Keaton practices at Sentara Virginia Beach General Hospital in Virginia Beach, Virginia.

Does Brook Lavinder Keaton accept Medicare?

Yes. CMS lists Brook Keaton as accepting Medicare assignment.

What is Brook Lavinder Keaton's MIPS score?

Brook Keaton's MIPS final score for performance year 2024 is 85 out of 100, reported as part of a group.

How many Medicare patients does Brook Lavinder Keaton see?

CMS counts 22 Medicare patients who saw Brook Keaton in 2024, with an average age of 73.

Show 3 more questionsShow fewer questions

Where did Brook Lavinder Keaton go to medical school?

Brook Keaton graduated from University Alabama Birmingham - School of Optometry in 2021.

Has Brook Lavinder Keaton received payments from drug or device companies?

CMS Open Payments shows $513 in general payments to Brook Keaton from 8 companies from 2025 to 2025. The largest total came from Bausch & Lomb Americas Inc.

How long has Brook Lavinder Keaton been practicing?

Brook Keaton graduated from medical school in 2021, 5 years ago.

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