Heather Kristen Willoughby

  • Lynchburg, VA
  • Internist
NPI1740973221PAC ID7113389537
Medicare services, 2024
449
Medicare patients, 2024
212
Part D claims, 2024
1,655
MIPS score, 2024
93
Hospital affiliations
1
Practice address
3300 Rivermont Avenue, Krise Building, 5th Floor, Lynchburg, VA 24503
Practice phone
Call (434) 200-1960
Professional email
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Personal email
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Mobile number
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Social profiles

Primary practice

Centra Specialty Hospital

Hospital · Lynchburg, Virginia

See all 4 affiliations

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Heather Kristen Willoughby is an internist in Lynchburg, Virginia

Heather Willoughby practices at Centra Specialty Hospital in Lynchburg, Virginia, part of Centra Health.

Heather Willoughby's NPI, 1740973221, was assigned on May 31, 2023. Heather Willoughby holds Virginia license 0024187241.

NPI and contact details
Medicare PAC ID
7113389537
NPI enumeration date
May 31, 2023
NPI status
Active
Accepts Medicare assignment
Yes
Practice phone
(434) 200-1960
Professional email
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Personal email
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Mobile number
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Sex
Female
Estimated age
30
Medical school graduation
2022

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Affiliation Data; and Doctors and Clinicians National Downloadable File (CMS)

Heather Kristen Willoughby practices at Centra Specialty Hospital in Lynchburg, Virginia

Heather Willoughby's primary practice is Centra Specialty Hospital, at 3300 Rivermont Avenue, Krise Building, 5th Floor, Lynchburg, VA 24503 in Lynchburg City. The practice phone is (434) 200-1960.

  • Centra Specialty Hospital
    3300 Rivermont Avenue, Krise Building, 5th Floor, Lynchburg, VA 24503 · Lynchburg CityPhone(434) 200-1960

Source: Dmand AI Affiliation Data

Heather Kristen Willoughby is affiliated with 2 sites of care and 2 medical groups

Heather Willoughby's primary practice is Centra Specialty Hospital in Lynchburg, Virginia, part of Centra Health. The medical group on file is Centra Medical Group. Dmand AI also links Heather Willoughby to 1 more group practice or clinic and 1 medical group, each named with a free account.

See all 4 affiliations for Heather Willoughby

Sources: Dmand AI Affiliation Data; and Dmand AI Org Hierarchy Data

Dmand AI tracks the EHR system at Heather Kristen Willoughby's practice

Dmand AI tracks the electronic health record (EHR) system at each site where Heather Willoughby practices, 2 sites in all. Vendor and product names are available with a free account.

EHR by site
SiteEHR vendor and product
Centra Specialty HospitalAvailable with a free account
+1 more site and 1 medical groupAvailable with a free account

Source: Dmand AI Technology Install Data

For health IT teams

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Heather Kristen Willoughby is one of 3,339 internists in Virginia

Internal medicine is Heather Willoughby's primary specialty in the NPI Registry, under taxonomy code 207R00000X. Heather Willoughby is licensed in Virginia.

Specialties and state licenses

  • Internal medicine, VirginiaPrimaryLicense 0024187241 · taxonomy 207R00000X

Internists near Heather Willoughby

Counts of internists with a Dmand AI profile, by place and practice. Each opens the list.

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks

Heather Kristen Willoughby billed Medicare for 449 services in 2024

CMS data shows 449 Medicare services from Heather Willoughby across 8 procedure codes in 2024, for 212 Medicare patients. Medicare paid $18,198 for them. Every service was in an office.

Medicare services, 2024449
Medicare patients212
Paid by Medicare$18,198
Procedure codes8

Heather Willoughby's Medicare services by type, 2023 to 2024

  • 2023
  • 2024
Office and hospital visits
2023: 372024: 241551%
Lab and pathology
2023: 142024: 128814%
Surgery
2023: 172024: 80371%

Heather Willoughby compared with the Virginia median for internists, 2024

  • Heather Willoughby
  • Virginia median
Medicare services
449vs 60726% below
Medicare patients
212vs 24614% below
Part D claims
1,147vs 2245.1 times

Medians across 3,182 internists in Virginia with Dmand AI profiles that report each measure.

Heather Willoughby's most billed Medicare procedure codes, 2024

CMS publishes codes billed for 11 or more Medicare patients. Each label is the code family; CPT descriptions are licensed by the AMA.

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Sources: Medicare Physician & Other Practitioners - by Provider and Service (CMS), 2024 data; and Dmand AI Peer Benchmarks

Heather Kristen Willoughby treated 212 Medicare patients in 2024, average age 75

CMS counts 212 Medicare patients who saw Heather Willoughby in 2024. The largest group is 65 to 74, with 81 patients. 75% of them have high blood pressure, and 75% have high cholesterol. 10% are also on Medicaid. Their average risk score is 1.17, where 1.00 is the Medicare average.

Across all payers, Dmand AI patient panel data puts Heather Willoughby's median patient age at 47, with 82% women.

Medicare patients, 2024212
Average age75
Average risk score1.17
Also on Medicaid10%

Heather Willoughby's Medicare patients by age, 2024

Heather Willoughby's Medicare patients by sex, 2024

  • Women15774%
  • Men5526%

Chronic conditions among Heather Willoughby's Medicare patients, 2024

  1. High blood pressure75%
  2. High cholesterol75%
  3. Arthritis49%
  4. Anxiety30%
  5. Ischemic heart disease29%
  6. Atrial fibrillation26%
  7. Chronic kidney disease25%
  8. Diabetes24%

Share of Medicare patients with each condition. A patient can have several.

Heather Willoughby's patients across all payers

Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.

Patient panel by age, all payers

Median age 47

Patient panel by sex, all payers

  • Women82%
  • Men18%

Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data

Heather Kristen Willoughby wrote 1,655 Medicare Part D claims in 2024

In 2024, Heather Willoughby wrote 1,655 Medicare Part D claims for 282 patients. 90% of them were for generic drugs. CMS names the drug for 1,147 of them, across 45 drugs with 11 or more claims each, at $36,504 in total drug cost.

Part D claims, 20241,655
Drugs named by CMS45
Total drug cost$36,504
Part D patients282

Heather Willoughby's Part D claims by kind of drug, 2024

  • Generic1,490 claims90%
  • Brand-name and other165 claims10%

Heather Willoughby's most prescribed drugs by claims, 2024

CMS names a drug when it has 11 or more claims. Share is of the claims for drugs CMS names.

Drug classes CMS tracks in Heather Willoughby's Part D claims, 2024

  • Opioids3%48 of 1,655 claims
  • Antibiotics7%122 of 1,655 claims

Share of all Part D claims for each drug class CMS reports on. Classes with no claims are left out.

See all prescribing by Heather Willoughby

Sources: Medicare Part D Prescribers - by Provider and Drug (CMS), 2024 data, released May 6, 2026; and Medicare Part D Prescribers - by Provider (CMS), 2024 data

Heather Kristen Willoughby scored 93 out of 100 in Medicare's MIPS program for 2024

CMS publishes a Merit-based Incentive Payment System (MIPS) score of 93 out of 100 for Heather Willoughby for performance year 2024, reported through an alternative payment model (APM). Heather Willoughby accepts Medicare assignment, so Medicare's approved amount is taken as full payment.

Accepts Medicare assignment
Yes

Heather Willoughby's MIPS scores, performance year 2024

  • 93of 100Final score
  • 83.6of 100Quality
  • 94of 100Promoting Interoperability
  • 40of 100Improvement Activities

Each score is out of 100. The final score weighs the categories CMS scored for this clinician.

Sources: Doctors and Clinicians National Downloadable File (CMS); and Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026

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Heather Kristen Willoughby received $14 in industry payments in 2025

CMS Open Payments shows 1 general payment to Heather Willoughby from 1 drug or device company in 2025. Food and beverage make up the largest share, 100% of the total. Otsuka America Pharmaceutical, Inc. paid the most, $14.

Companies that paid Heather Willoughby the most, 2025 to 2025

Share is of all general payments to this clinician.

See all payments to Heather Willoughby

Source: Open Payments (CMS), 2025 data, released July 7, 2026

Sources for Heather Kristen Willoughby's profile data

Sources for the data on this page
Data on this pageSource
NPI, name, sex, specialty and licensesNPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data
Practice locations and phoneDmand AI Affiliation Data
Primary practice, affiliations and health systemDmand AI Affiliation DataDmand AI Org Hierarchy Data
Medicare services and procedure codesMedicare Physician & Other Practitioners - by Provider and Service (CMS) (opens in a new tab)
State medians for the same specialtyDmand AI Peer Benchmarks
Medicare patients and the all-payer patient panelDmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab)
Part D prescribingMedicare Part D Prescribers - by Provider and Drug (CMS) (opens in a new tab)Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab)
MIPS scores, telehealth, assignment and procedure percentilesDoctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab)
Industry paymentsOpen Payments (CMS) (opens in a new tab)
EHR at each practice siteDmand AI Technology Install Data
Similar physiciansDmand AI Affiliation Data

Data last refreshed October 2026Report an inaccuracyRemove my information

FAQ

Frequently asked questions about Heather Kristen Willoughby

Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.

What is Heather Kristen Willoughby's NPI number?

Heather Kristen Willoughby's NPI number is 1740973221. It was assigned on May 31, 2023, and it is active in the NPI Registry.

What does Heather Kristen Willoughby specialize in?

Heather Kristen Willoughby is an internist in Lynchburg, Virginia. The primary specialty in the NPI Registry is Internal Medicine Physician (taxonomy code 207R00000X).

Where does Heather Kristen Willoughby practice?

Heather Willoughby practices at 3300 Rivermont Avenue, Krise Building, 5th Floor, Lynchburg, VA 24503. Heather Willoughby's primary practice is Centra Specialty Hospital in Lynchburg, Virginia, part of Centra Health. Dmand AI also links Heather Willoughby to 1 group practice or clinic and 1 medical group.

What is Heather Kristen Willoughby's office phone number?

The practice phone on file for Heather Willoughby is (434) 200-1960.

What is Heather Kristen Willoughby's medical license number?

Heather Willoughby holds Virginia license 0024187241.

Which hospitals is Heather Kristen Willoughby affiliated with?

Heather Willoughby practices at Centra Specialty Hospital in Lynchburg, Virginia.

What medical group is Heather Kristen Willoughby part of?

Heather Willoughby is linked to Centra Medical Group. Dmand AI links Heather Willoughby to 1 more medical group.

Does Heather Kristen Willoughby accept Medicare?

Yes. CMS data shows Heather Willoughby billed Medicare for 449 services in 2024, and Heather Willoughby accepts Medicare assignment.

What is Heather Kristen Willoughby's MIPS score?

Heather Willoughby's MIPS final score for performance year 2024 is 93 out of 100, reported through an alternative payment model (APM).

How many Medicare patients does Heather Kristen Willoughby see?

CMS counts 212 Medicare patients who saw Heather Willoughby in 2024, with an average age of 75.

Show 4 more questionsShow fewer questions

What services does Heather Kristen Willoughby bill to Medicare?

In 2024, Heather Willoughby's most billed Medicare services were office visit, established patient (99214), surgery: heart and blood vessels (36415) and lab and pathology test (85025).

What drugs does Heather Kristen Willoughby prescribe most?

In 2024 Medicare Part D data, Heather Willoughby's most prescribed drugs by claims were Atorvastatin Calcium, Amlodipine Besylate and Gabapentin.

Has Heather Kristen Willoughby received payments from drug or device companies?

CMS Open Payments shows $14 in general payments to Heather Willoughby from 1 company from 2025 to 2025. The largest total came from Otsuka America Pharmaceutical, Inc.

How long has Heather Kristen Willoughby been practicing?

Heather Willoughby graduated from medical school in 2022, 4 years ago.

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