William Robert Small

  • Rochester, NY
  • Psychiatrist
NPI1356872790PAC ID8921358987
Medicare services, 2024
122
Medicare patients, 2024
23
Part D claims, 2024
1,186
Hospital affiliations
1
Medical groups
2
Practice address
601 Elmwood Ave, Rochester, NY 14642
Practice phone
Call (585) 275-2121
Professional email
Get professional email
Personal email
Get personal email
Mobile number
Get mobile number
Social profiles

Primary practice

Strong Memorial Hospital

Hospital · Rochester, New York

See all 5 affiliations

Find William Small's professional email, personal email and mobile number

Dmand AI checks each channel through healthcare-specific waterfall enrichment. See what is on file with a free account, with practice phones, licenses and affiliations.

View contacts for free

William Robert Small is a psychiatrist in Rochester, New York

William Small practices at Strong Memorial Hospital in Rochester, New York, part of University of Rochester Medical Center.

William Small's NPI, 1356872790, was assigned on March 27, 2017. William Small graduated from University of Rochester School of Medicine and Dentistry in 2017. William Small holds New York license 300263.

NPI and contact details
Medicare PAC ID
8921358987
NPI enumeration date
March 27, 2017
NPI status
Active
Accepts Medicare assignment
Yes
Practice phone
(585) 275-2121
Professional email
Get email
Personal email
Get email
Mobile number
Get number
Sex
Male
Estimated age
35
Medical school graduation
2017

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Affiliation Data; and Doctors and Clinicians National Downloadable File (CMS)

William Robert Small practices at Strong Memorial Hospital in Rochester, New York

William Small's primary practice is Strong Memorial Hospital, at 601 Elmwood Ave, Rochester, NY 14642 in Monroe County. The practice phone is (585) 275-2121.

Source: Dmand AI Affiliation Data

William Robert Small is affiliated with 3 sites of care and 2 medical groups

William Small's primary practice is Strong Memorial Hospital in Rochester, New York, part of University of Rochester Medical Center. The medical group on file is University of Rochester Medical Faculty Group (URMFG). Dmand AI also links William Small to 2 more group practices and clinics and 1 medical group, each named with a free account.

See all 5 affiliations for William Small

Sources: Dmand AI Affiliation Data; and Dmand AI Org Hierarchy Data

Dmand AI tracks the EHR system at William Robert Small's practice

Dmand AI tracks the electronic health record (EHR) system at each site where William Small practices, 3 sites in all. Vendor and product names are available with a free account.

EHR by site
SiteEHR vendor and product
Strong Memorial HospitalAvailable with a free account
+2 more sites and 1 medical groupAvailable with a free account

Source: Dmand AI Technology Install Data

For health IT teams

See the EHR and IT leaders at every hospital where William Small practices

Dmand AI maps EHR vendors, IT decision makers and buying committees across University of Rochester Medical Center and 6.2K+ hospitals, with verified contacts in the same login.

William Robert Small is one of 4,448 psychiatrists in New York

Psychiatry is William Small's primary specialty in the NPI Registry, under taxonomy code 2084P0800X. William Small is licensed in New York.

Specialties and state licenses

  • Psychiatry, New YorkPrimaryLicense 300263 · taxonomy 2084P0800X

Psychiatrists near William Small

Counts of psychiatrists with a Dmand AI profile, by place and practice. Each opens the list.

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks

William Robert Small billed Medicare for 122 services in 2024

CMS data shows 122 Medicare services from William Small across 2 procedure codes in 2024, all of them office visits, for 23 Medicare patients. Medicare paid $7,073 for them. Every service was in an office.

Medicare services, 2024122
Medicare patients23
Paid by Medicare$7,073
Procedure codes2

William Small's Medicare services by type, 2023 to 2024

  • 2023
  • 2024
Office and hospital visits
2023: 1102024: 12211%

William Small compared with the New York median for psychiatrists, 2024

  • William Small
  • New York median
Medicare services
122vs 14214% below
Medicare patients
23vs 4144% below
Part D claims
1,032vs 1248.3 times

Medians across 5,024 psychiatrists in New York with Dmand AI profiles that report each measure.

William Small's most billed Medicare procedure codes, 2024

CMS publishes codes billed for 11 or more Medicare patients. Each label is the code family; CPT descriptions are licensed by the AMA.

See all procedures by William Small

Need commercial claims for William Small?

Medicare shows one payer. Book a meeting to get commercial claims data for William Small and other psychiatrists in New York.

Book a meeting

Sources: Medicare Physician & Other Practitioners - by Provider and Service (CMS), 2024 data; and Dmand AI Peer Benchmarks

William Robert Small treated 23 Medicare patients in 2024, average age 42

CMS counts 23 Medicare patients who saw William Small in 2024. 75% of them have schizophrenia and other psychoses, and 61% have anxiety. Their average risk score is 1.21, where 1.00 is the Medicare average.

Across all payers, Dmand AI patient panel data puts William Small's median patient age at 40, with 35% women.

Medicare patients, 202423
Average age42
Average risk score1.21

Chronic conditions among William Small's Medicare patients, 2024

  1. Schizophrenia and other psychoses75%
  2. Anxiety61%
  3. Diabetes57%
  4. High cholesterol52%
  5. High blood pressure48%

Share of Medicare patients with each condition. A patient can have several.

William Small's patients across all payers

Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.

Patient panel by age, all payers

Median age 40

Patient panel by sex, all payers

  • Women35%
  • Men63%

Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data

William Robert Small wrote 1,186 Medicare Part D claims in 2024

In 2024, William Small wrote 1,186 Medicare Part D claims for 123 patients. 93% of them were for generic drugs. CMS names the drug for 1,032 of them, across 26 drugs with 11 or more claims each, at $152,859 in total drug cost. In 2023, CMS named 935 claims across 24 drugs.

Part D claims, 20241,186
Drugs named by CMS26
Total drug cost$152,859
Part D patients123

William Small's Part D claims by kind of drug, 2024

  • Generic1,104 claims93%
  • Brand-name82 claims7%

William Small's most prescribed drugs by claims, 2024

CMS names a drug when it has 11 or more claims. Share is of the claims for drugs CMS names.

Drug classes CMS tracks in William Small's Part D claims, 2024

  • Antipsychotics, patients 65 and over4%45 of 1,186 claims

Share of all Part D claims for each drug class CMS reports on. Classes with no claims are left out.

Part D claims for drugs CMS names, 2023 to 2024

  • 2023
  • 2024
Claims for drugs CMS names
2023: 9352024: 1,03210%

Drugs named by CMS: 26 in 2024, 24 in 2023.

See all prescribing by William Small

Sources: Medicare Part D Prescribers - by Provider and Drug (CMS), 2024 data, released May 6, 2026; and Medicare Part D Prescribers - by Provider (CMS), 2024 data

How William Robert Small takes part in Medicare

William Small accepts Medicare assignment, so Medicare's approved amount is taken as full payment.

Accepts Medicare assignment
Yes

Source: Doctors and Clinicians National Downloadable File (CMS)

For MedTech and pharma teams

Find psychiatrists like William Small by procedure volume and prescribing

Filter 7.4M+ HCPs by Medicare procedures, Part D drugs and Open Payments history, then reach them with verified contacts in one login.

William Robert Small graduated from University of Rochester School of Medicine and Dentistry

William Small graduated from University of Rochester School of Medicine and Dentistry in 2017.

  1. Medical schoolUniversity of Rochester School of Medicine and Dentistry

Source: Dmand AI Professional Profile Data

Sources for William Robert Small's profile data

Sources for the data on this page
Data on this pageSource
NPI, name, sex, specialty and licensesNPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data
Practice locations and phoneDmand AI Affiliation Data
Primary practice, affiliations and health systemDmand AI Affiliation DataDmand AI Org Hierarchy Data
Medicare services and procedure codesMedicare Physician & Other Practitioners - by Provider and Service (CMS) (opens in a new tab)
State medians for the same specialtyDmand AI Peer Benchmarks
Medicare patients and the all-payer patient panelDmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab)
Part D prescribingMedicare Part D Prescribers - by Provider and Drug (CMS) (opens in a new tab)Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab)
MIPS scores, telehealth, assignment and procedure percentilesDoctors and Clinicians National Downloadable File (CMS) (opens in a new tab)
Training, board certification and membershipsDmand AI Professional Profile Data
EHR at each practice siteDmand AI Technology Install Data
Similar physiciansDmand AI Affiliation Data

Data last refreshed October 2026Report an inaccuracyRemove my information

FAQ

Frequently asked questions about William Robert Small

Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.

What is William Robert Small's NPI number?

William Robert Small's NPI number is 1356872790. It was assigned on March 27, 2017, and it is active in the NPI Registry.

What does William Robert Small specialize in?

William Robert Small is a psychiatrist in Rochester, New York. The primary specialty in the NPI Registry is Psychiatry Physician (taxonomy code 2084P0800X).

Where does William Robert Small practice?

William Small practices at 601 Elmwood Ave, Rochester, NY 14642. William Small's primary practice is Strong Memorial Hospital in Rochester, New York, part of University of Rochester Medical Center. Dmand AI also links William Small to 2 group practices and clinics and 1 medical group.

What is William Robert Small's office phone number?

The practice phone on file for William Small is (585) 275-2121.

What is William Robert Small's medical license number?

William Small holds New York license 300263.

Which hospitals is William Robert Small affiliated with?

William Small practices at Strong Memorial Hospital in Rochester, New York.

What medical group is William Robert Small part of?

William Small is linked to University of Rochester Medical Faculty Group (URMFG). Dmand AI links William Small to 1 more medical group.

Does William Robert Small accept Medicare?

Yes. CMS data shows William Small billed Medicare for 122 services in 2024, and William Small accepts Medicare assignment.

How many Medicare patients does William Robert Small see?

CMS counts 23 Medicare patients who saw William Small in 2024, with an average age of 42.

What services does William Robert Small bill to Medicare?

In 2024, William Small's most billed Medicare services were office visit, established patient (99213) and office visit, established patient (99214).

Show 3 more questionsShow fewer questions

Where did William Robert Small go to medical school?

William Small graduated from University of Rochester School of Medicine and Dentistry in 2017.

What drugs does William Robert Small prescribe most?

In 2024 Medicare Part D data, William Small's most prescribed drugs by claims were Clozapine, Haloperidol and Clonazepam.

How long has William Robert Small been practicing?

William Small graduated from medical school in 2017, 9 years ago.

Selling to psychiatry practices?

See psychiatrists in New York by site of care and group

Find the practices, groups and hospitals they work with, and the right people to contact at each.

  • 30 days free
  • Self-serve
  • No credit card

Cookie settings

Turn each category on or off. Your choice is kept for 12 months and you can change it here at any time.

Necessary

Always on. Sign-in, security, downloads you asked for, your cookie choice, and the page that led to a signup.

View cookies (6)
  • dm_consentDmand AI. Your cookie choices and whether your browser sent a Global Privacy Control signal. 12 months.
  • dm_ft, dm_ltDmand AI. The first and the latest page you arrived on, with the date, so a signup is credited to the page that worked. 90 days, 30 days.
  • dm_fs, dm_lsDmand AI. The first and the latest source of a visit (a search engine, a campaign or the site that linked here). 90 days, 30 days.
  • dm_dl, dm_dl_okDmand AI. After you give an email address for a download, lets you download files without being asked again. 30 days.
  • Session and CSRF cookiesDmand AI (app.dmand.ai). Sign-in and form protection in the application. Session.
  • __cf_bm, cf_clearanceCloudflare. Tells people from automated traffic and keeps the site available. 30 minutes; cf_clearance while a security check is valid.

Analytics

On unless you turn it off. How pages are used, in aggregate, and recordings of how pages are used.

View cookies (6)
  • Google Tag ManagerGoogle. Loads the analytics and marketing tags that are on. Sets no cookie of its own and does not load when both categories are off. n/a.
  • _ga, _ga_<container-id>Google Analytics 4. Visits and page views in aggregate on dmand.ai. 2 years.
  • _clck, _clskMicrosoft Clarity. Recordings and heatmaps of how pages are used, with form fields masked. 1 year, 1 day.
  • CLID, MUID, ANONCHK, MR, SMMicrosoft (clarity.ms). Set by Microsoft when Clarity loads, to recognize a browser across sites that use Clarity. Up to 1 year.
  • None (cookieless)Ahrefs Analytics. Page views in aggregate. n/a.
  • ph_<project>_posthogPostHog. Product usage, errors and performance in app.dmand.ai, used to fix bugs and improve features. 365 days.

Marketing

On unless you turn it off, and always off when your browser sends a Global Privacy Control signal. A visitor identification service tells our sales team which companies and people visit.

View cookies (6)
  • _reb2buid, _reb2butkRB2B. Recognizes a returning browser for visitor identification. 360 days, 1 year.
  • _reb2bgeoRB2B. The location used to decide whether a visit can be identified. 20 days.
  • _reb2brefRB2B. The page or site that referred the visit. 15 days.
  • _reb2bfxf, _reb2btd, _reb2bliRB2B. Links the visit to an identified business profile. 1 month.
  • _reb2bresolveRB2B. Holds a match while it is being resolved. 2 days.
  • _reb2sessionID, _reb2bloadedRB2B. The current visit, and a guard against loading the script twice. 30 minutes, 1 second.

Functional

On unless you turn it off. Remembers choices such as a collapsed section.

View cookies (none today)