Dr. Daniel George Rich, MD
- Medicare services, 2024
- 1,583
- Medicare patients, 2024
- 845
- Part D claims, 2024
- 544
- MIPS score, 2024
- 92
- Industry payments
- $1,506
- Practice address
- 3035 Cleveland Ave, Santa Rosa, CA 95403
- Practice phone
- Call (707) 545-3800
- Professional email
- Get professional email
- Personal email
- Get personal email
- Mobile number
- Get mobile number
Primary practice
Eye Care Institute, a Medical Corporation
Santa Rosa, California
Find Dr. Rich's professional email, personal email and mobile number
Dmand AI checks each channel through healthcare-specific waterfall enrichment. See what is on file with a free account, with practice phones, licenses and affiliations.
Dr. Daniel George Rich is an ophthalmologist in Santa Rosa, California
Dr. Rich practices at Eye Care Institute, a Medical Corporation in Santa Rosa, California.
Dr. Rich's NPI, 1710965058, was assigned on January 6, 2006. Dr. Rich graduated from UC Davis School of Medicine in 1986. Dr. Rich holds California license G60828.
- NPI
- 1710965058NPI Registry (opens in a new tab)
- Medicare PAC ID
- 8628018652
- NPI enumeration date
- January 6, 2006
- NPI status
- Active
- Accepts Medicare assignment
- Yes
- Practice phone
- (707) 545-3800
- Professional email
- Get email
- Personal email
- Get email
- Mobile number
- Get number
- Sex
- Male
- Estimated age
- 66
- Medical school graduation
- 1986
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Practice Data; and Doctors and Clinicians National Downloadable File (CMS)
Dr. Daniel George Rich practices at Eye Care Institute, a Medical Corporation in Santa Rosa, California
Dr. Rich's primary practice is Eye Care Institute, a Medical Corporation, at 3035 Cleveland Ave, Santa Rosa, CA 95403 in Sonoma County. The practice phone is (707) 545-3800.
- Eye Care Institute, a Medical Corporation3035 Cleveland Ave, Santa Rosa, CA 95403 · Sonoma CountyPhone(707) 545-3800
Sources: NPPES NPI Registry (CMS); and Dmand AI Practice Data
Dr. Daniel George Rich is affiliated with 2 sites of care and 1 medical group
Dr. Rich's primary practice is Eye Care Institute, a Medical Corporation in Santa Rosa, California. Dmand AI also links Dr. Rich to 1 group practice or clinic and 1 medical group, each named with a free account.
Sources: NPPES NPI Registry (CMS); Dmand AI Practice Data; and Dmand AI Affiliation Data
Dmand AI tracks the EHR system at Dr. Daniel George Rich's practice
Dmand AI tracks the electronic health record (EHR) system at each site where Dr. Rich practices. Vendor and product names are available with a free account.
| Site | EHR vendor and product |
|---|---|
| Eye Care Institute, a Medical Corporation | Available with a free account |
| +1 more site and 1 medical group | Available with a free account |
Source: Dmand AI Technology Install Data
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Dr. Daniel George Rich is one of 2,621 ophthalmologists in California
Ophthalmology is Dr. Rich's primary specialty in the NPI Registry, under taxonomy code 207W00000X. Dr. Rich is board certified in ophthalmology by the American Board of Ophthalmology. Dr. Rich is licensed in California.
Specialties and state licenses
- Ophthalmology, CaliforniaPrimary
Clinical focus
Dmand AI lists age-related macular degeneration, cataract, cataract surgery with lens implant, cold sores or genital herpes, conjunctivitis, dry eye, eye infection or inflammation and eyelid inflammation among the conditions Dr. Rich treats.
Ophthalmologists near Dr. Rich
Counts of ophthalmologists with a Dmand AI profile, by place and practice. Each opens the list.
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks
Dr. Daniel George Rich billed Medicare for 1,583 services in 2024
CMS data shows 1,583 Medicare services from Dr. Rich across 11 procedure codes in 2024, for 845 Medicare patients. Medicare paid $202,015 for them.
Dr. Rich's Medicare services by type, 2023 to 2024
- 2023
- 2024
- Tests and treatments
- 2023: 1,5442024: 1,35013%
- Surgery
- 2023: 2752024: 23315%
Where Dr. Rich's Medicare services took place, 2024
- In an office1,35085%
- In a facility23315%
Dr. Rich compared with the California median for ophthalmologists, 2024
- Dr. Rich
- California median
- Medicare services
- 1,583vs 1,07947% above
- Medicare patients
- 845vs 4212.0 times
- Part D claims
- 490vs 61821% below
Medians across 2,568 ophthalmologists in California with Dmand AI profiles that report each measure.
Dr. Rich's most billed Medicare procedure codes, 2024
CMS publishes codes billed for 11 or more Medicare patients. Each label is the code family; CPT descriptions are licensed by the AMA.
Need commercial claims for Dr. Rich?
Medicare shows one payer. Book a meeting to get commercial claims data for Dr. Rich and other ophthalmologists in California.
Sources: Medicare Physician & Other Practitioners - by Provider and Service (CMS), 2024 data; and Dmand AI Peer Benchmarks
Dr. Daniel George Rich treated 845 Medicare patients in 2024, average age 78
CMS counts 845 Medicare patients who saw Dr. Rich in 2024. The largest group is 75 to 84, with 406 patients. 70% of them have high cholesterol, and 65% have high blood pressure. 13% are also on Medicaid. Their average risk score is 1.04, where 1.00 is the Medicare average.
Across all payers, Dmand AI patient panel data puts Dr. Rich's median patient age at 75, with 57% women.
Dr. Rich's Medicare patients by age, 2024
Dr. Rich's Medicare patients by sex, 2024
- Women50159%
- Men34441%
Chronic conditions among Dr. Rich's Medicare patients, 2024
- High cholesterol70%
- High blood pressure65%
- Arthritis41%
- Ischemic heart disease22%
- Osteoporosis22%
- Anxiety19%
- Diabetes19%
- Mood disorders18%
Share of Medicare patients with each condition. A patient can have several.
Dr. Rich's patients across all payers
Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.
Patient panel by age, all payers
Median age 75
Patient panel by sex, all payers
- Women57%
- Men39%
Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data
Dr. Daniel George Rich wrote 544 Medicare Part D claims in 2024
In 2024, Dr. Rich wrote 544 Medicare Part D claims for 237 patients. 37% of them were for generic drugs. CMS names the drug for 490 of them, across 10 drugs with 11 or more claims each, at $25,977 in total drug cost. In 2023, CMS named 514 claims across 9 drugs.
Dr. Rich's Part D claims by kind of drug, 2024
- Generic203 claims37%
- Brand-name341 claims63%
Dr. Rich's most prescribed drugs by claims, 2024
CMS names a drug when it has 11 or more claims. Share is of the claims for drugs CMS names.
Part D claims for drugs CMS names, 2023 to 2024
- 2023
- 2024
- Claims for drugs CMS names
- 2023: 5142024: 4905%
Drugs named by CMS: 10 in 2024, 9 in 2023.
Sources: Medicare Part D Prescribers - by Provider and Drug (CMS), 2024 data, released May 6, 2026; and Medicare Part D Prescribers - by Provider (CMS), 2024 data
Dr. Daniel George Rich scored 92 out of 100 in Medicare's MIPS program for 2024
CMS publishes a Merit-based Incentive Payment System (MIPS) score of 92 out of 100 for Dr. Rich for performance year 2024, reported as part of a group. Dr. Rich accepts Medicare assignment, so Medicare's approved amount is taken as full payment. CMS counts 26 procedures of cataract surgery by Dr. Rich, more than 50% of the clinicians it reports for that procedure.
- Accepts Medicare assignment
- Yes
Dr. Rich's MIPS scores, performance year 2024
- 92of 100Final score
- 95.7of 100Quality
- 40of 100Improvement Activities
- 76of 100Cost
Each score is out of 100. The final score weighs the categories CMS scored for this clinician.
Where Dr. Rich ranks in Medicare procedure volume
- Cataract surgery
- 50th percentile26 procedures
CMS ranks each clinician against every clinician it reports for the same procedure category.
Sources: Doctors and Clinicians National Downloadable File (CMS); Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026; and Doctors and Clinicians Utilization Data (CMS)
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Dr. Daniel George Rich received $1,506 in industry payments from 2016 to 2025
CMS Open Payments shows 28 general payments to Dr. Rich from 12 drug and device companies from 2016 to 2025. Food and beverage make up the largest share, 88% of the total. Lensar LLC paid the most, $1,004.
General payments to Dr. Rich by program year, 2016 to 2025
General payments to Dr. Rich by kind, 2016 to 2025
- Food and beverage$1,32888%
- Travel and lodging$17912%
Companies that paid Dr. Rich the most, 2016 to 2025
Share is of all general payments to this clinician.
Source: Open Payments (CMS), 2025 data, released July 7, 2026
Dr. Daniel George Rich has 1 award and honors on record
Dmand AI lists 1 award for Dr. Rich.
Awards and honors for Dr. Rich
- Undated
- AAO Fellow
Source: Dmand AI Professional Profile Data
Dr. Daniel George Rich graduated from UC Davis School of Medicine
Dr. Rich graduated from UC Davis School of Medicine in 1986. Dr. Rich is a member of AAO.
- Medical school
- Board certified in ophthalmology
Source: Dmand AI Professional Profile Data
Dr. Daniel George Rich accepts plans from 15 insurance carriers
Dr. Rich is in network with 15 carriers, including Aetna, Blue Cross Blue Shield of Michigan and United Healthcare. PPO plans come from the most carriers, 9. Check the plan with the practice before a visit.
- Aetna
- Blue Cross Blue Shield of Michigan
- United Healthcare
- Elevance
- HCSC
- Blue Cross Blue Shield of Massachusetts
- Regence Health Plans
- Alliant Health Plans
- +7 more carriersWith a free account
Plan types Dr. Rich accepts, by number of carriers
- PPO9
- HMO7
- Medicare7
- EPO4
- POS4
Source: Dmand AI Insurance Network Data
Sources for Dr. Daniel George Rich's profile data
| Data on this page | Source |
|---|---|
| NPI, name, sex, specialty and licenses | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data |
| Practice locations and phone | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice Data |
| Primary practice, affiliations and health system | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice DataDmand AI Affiliation Data |
| Medicare services and procedure codes | Medicare Physician & Other Practitioners - by Provider and Service (CMS) (opens in a new tab) |
| State medians for the same specialty | Dmand AI Peer Benchmarks |
| Medicare patients and the all-payer patient panel | Dmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab) |
| Part D prescribing | Medicare Part D Prescribers - by Provider and Drug (CMS) (opens in a new tab)Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab) |
| MIPS scores, telehealth, assignment and procedure percentiles | Doctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab)Doctors and Clinicians Utilization Data (CMS) (opens in a new tab) |
| Industry payments | Open Payments (CMS) (opens in a new tab) |
| Awards and committee roles | Dmand AI Professional Profile Data |
| Training, board certification and memberships | Dmand AI Professional Profile Data |
| Insurance carriers and plan types | Dmand AI Insurance Network Data |
| EHR at each practice site | Dmand AI Technology Install Data |
| Similar physicians | Dmand AI Affiliation Data |
Data last refreshed October 2026Report an inaccuracyRemove my information
FAQ
Frequently asked questions about Dr. Daniel George Rich
Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.
What is Dr. Daniel George Rich's NPI number?
Dr. Daniel George Rich's NPI number is 1710965058. It was assigned on January 6, 2006, and it is active in the NPI Registry.
What kind of doctor is Dr. Daniel George Rich?
Dr. Daniel George Rich is an ophthalmologist in Santa Rosa, California. The primary specialty in the NPI Registry is Ophthalmology Physician (taxonomy code 207W00000X).
Where does Dr. Daniel George Rich practice?
Dr. Rich practices at 3035 Cleveland Ave, Santa Rosa, CA 95403. Dr. Rich's primary practice is Eye Care Institute, a Medical Corporation in Santa Rosa, California. Dmand AI also links Dr. Rich to 1 group practice or clinic and 1 medical group.
What is Dr. Daniel George Rich's office phone number?
The practice phone on file for Dr. Rich is (707) 545-3800.
What is Dr. Daniel George Rich's medical license number?
Dr. Rich holds California license G60828.
Does Dr. Daniel George Rich accept Medicare?
Yes. CMS data shows Dr. Rich billed Medicare for 1,583 services in 2024, and Dr. Rich accepts Medicare assignment.
What is Dr. Daniel George Rich's MIPS score?
Dr. Rich's MIPS final score for performance year 2024 is 92 out of 100, reported as part of a group.
How many Medicare patients does Dr. Daniel George Rich see?
CMS counts 845 Medicare patients who saw Dr. Rich in 2024, with an average age of 78.
Is Dr. Daniel George Rich board certified?
Yes. Dr. Rich is board certified in ophthalmology by the American Board of Ophthalmology.
What services does Dr. Daniel George Rich bill to Medicare?
In 2024, Dr. Rich's most billed Medicare services were eye exam or test (92014), eye exam or test (92012) and eye exam or test (92136).
Show 5 more questionsShow fewer questions
Where did Dr. Daniel George Rich go to medical school?
Dr. Rich graduated from UC Davis School of Medicine in 1986.
What drugs does Dr. Daniel George Rich prescribe most?
In 2024 Medicare Part D data, Dr. Rich's most prescribed drugs by claims were Prednisolone Acetate, Latanoprost and Neomycin-Polymyxin-Dexameth.
Has Dr. Daniel George Rich received payments from drug or device companies?
CMS Open Payments shows $1,506 in general payments to Dr. Rich from 12 companies from 2016 to 2025. The largest total came from Lensar LLC.
How long has Dr. Daniel George Rich been practicing?
Dr. Rich graduated from medical school in 1986, 40 years ago.
What insurance does Dr. Daniel George Rich accept?
Dr. Rich is in network with 15 carriers, including Aetna, Blue Cross Blue Shield of Michigan and United Healthcare. PPO plans come from the most carriers, 9. Check the plan with the practice before a visit.
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