Brian D. Looney, OD
- Medicare patients, 2024
- 367
- Part D claims, 2024
- 758
- MIPS score, 2024
- 92
- Industry payments
- $20
- Affiliated sites
- 2
- Practice address
- 125 Suffolk Ave, Richlands, VA 24641
- Practice phone
- Call (434) 385-5600
- Professional email
- Get professional email
- Personal email
- Get personal email
- Mobile number
- Get mobile number
Primary practice
Brian Looney, OD
Richlands, Virginia
Find Brian Looney's professional email, personal email and mobile number
Dmand AI checks each channel through healthcare-specific waterfall enrichment. See what is on file with a free account, with practice phones, licenses and affiliations.
Brian D. Looney is an optometrist in Richlands, Virginia
Brian Looney practices at Brian Looney, OD in Richlands, Virginia.
Brian Looney's NPI, 1144355140, was assigned on February 22, 2007. Brian Looney holds West Virginia license 1011-OD.
- NPI
- 1144355140NPI Registry (opens in a new tab)
- Medicare PAC ID
- 1759302599
- NPI enumeration date
- February 22, 2007
- NPI status
- Active
- Accepts Medicare assignment
- Yes
- Practice phone
- (434) 385-5600
- Professional email
- Get email
- Personal email
- Get email
- Mobile number
- Get number
- Sex
- Male
- Estimated age
- 56
- Medical school graduation
- 1996
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Practice Data; and Doctors and Clinicians National Downloadable File (CMS)
Brian D. Looney practices at Brian Looney, OD in Richlands, Virginia
Brian Looney's primary practice is Brian Looney, OD, at 125 Suffolk Ave, Richlands, VA 24641 in Tazewell County. The practice phone is (434) 385-5600.
- Brian Looney, OD125 Suffolk Ave, Richlands, VA 24641 · Tazewell CountyPhone(434) 385-5600
Sources: NPPES NPI Registry (CMS); and Dmand AI Practice Data
Brian D. Looney is affiliated with 3 sites of care and 2 medical groups
Brian Looney's primary practice is Brian Looney, OD in Richlands, Virginia. Dmand AI also links Brian Looney to 2 group practices and clinics and 2 medical groups, each named with a free account.
Sources: NPPES NPI Registry (CMS); Dmand AI Practice Data; and Dmand AI Affiliation Data
Dmand AI tracks the EHR system at Brian D. Looney's practice
Dmand AI tracks the electronic health record (EHR) system at each site where Brian Looney practices, 2 sites in all. Vendor and product names are available with a free account.
| Site | EHR vendor and product |
|---|---|
| Brian Looney, OD | Available with a free account |
| +2 more sites and 2 medical groups | Available with a free account |
Source: Dmand AI Technology Install Data
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Brian D. Looney is one of 2,487 optometrists in Virginia
Optometrist is Brian Looney's primary specialty in the NPI Registry, under taxonomy code 152W00000X. Brian Looney is licensed in West Virginia.
Specialties and state licenses
- Optometrist, West VirginiaPrimary
Optometrists near Brian Looney
Counts of optometrists with a Dmand AI profile, by place and practice. Each opens the list.
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks
Brian D. Looney treated 367 Medicare patients in 2024, average age 73
CMS counts 367 Medicare patients who saw Brian Looney in 2024. The largest group is 65 to 74, with 169 patients. 75% of them have high blood pressure, and 75% have high cholesterol. 15% are also on Medicaid. Their average risk score is 1.02, where 1.00 is the Medicare average.
Across all payers, Dmand AI patient panel data puts Brian Looney's median patient age at 66, with 59% women.
Brian Looney's Medicare patients by age, 2024
Brian Looney's Medicare patients by sex, 2024
- Women21759%
- Men15041%
Chronic conditions among Brian Looney's Medicare patients, 2024
- High blood pressure75%
- High cholesterol75%
- Arthritis39%
- Diabetes38%
- Anxiety27%
- Ischemic heart disease25%
- Chronic kidney disease24%
- Mood disorders19%
Share of Medicare patients with each condition. A patient can have several.
Brian Looney's patients across all payers
Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.
Patient panel by age, all payers
Median age 66
Patient panel by sex, all payers
- Women59%
- Men40%
Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data
Brian D. Looney wrote 758 Medicare Part D claims in 2024
In 2024, Brian Looney wrote 758 Medicare Part D claims for 261 patients. 63% of them were for generic drugs.
Brian Looney's Part D claims by kind of drug, 2024
- Generic476 claims63%
- Brand-name282 claims37%
Source: Medicare Part D Prescribers - by Provider (CMS), 2024 data
Brian D. Looney scored 92 out of 100 in Medicare's MIPS program for 2024
CMS publishes a Merit-based Incentive Payment System (MIPS) score of 92 out of 100 for Brian Looney for performance year 2024, reported as part of a group. Brian Looney accepts Medicare assignment, so Medicare's approved amount is taken as full payment.
- Accepts Medicare assignment
- Yes
Brian Looney's MIPS scores, performance year 2024
- 92of 100Final score
- 90.5of 100Quality
- 40of 100Improvement Activities
Each score is out of 100. The final score weighs the categories CMS scored for this clinician.
Sources: Doctors and Clinicians National Downloadable File (CMS); and Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026
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Brian D. Looney received $20 in industry payments in 2025
CMS Open Payments shows 1 general payment to Brian Looney from 1 drug or device company in 2025. Food and beverage make up the largest share, 100% of the total. Alcon Laboratories Inc paid the most, $20.
Companies that paid Brian Looney the most, 2025 to 2025
Share is of all general payments to this clinician.
Source: Open Payments (CMS), 2025 data, released July 7, 2026
Sources for Brian D. Looney's profile data
| Data on this page | Source |
|---|---|
| NPI, name, sex, specialty and licenses | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data |
| Practice locations and phone | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice Data |
| Primary practice, affiliations and health system | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice DataDmand AI Affiliation Data |
| Medicare patients and the all-payer patient panel | Dmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab) |
| Part D prescribing | Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab) |
| MIPS scores, telehealth, assignment and procedure percentiles | Doctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab) |
| Industry payments | Open Payments (CMS) (opens in a new tab) |
| EHR at each practice site | Dmand AI Technology Install Data |
| Similar physicians | Dmand AI Affiliation Data |
Data last refreshed October 2026Report an inaccuracyRemove my information
FAQ
Frequently asked questions about Brian D. Looney
Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.
What is Brian D. Looney's NPI number?
Brian D. Looney's NPI number is 1144355140. It was assigned on February 22, 2007, and it is active in the NPI Registry.
What does Brian D. Looney specialize in?
Brian D. Looney is an optometrist in Richlands, Virginia. The primary specialty in the NPI Registry is Optometrist (taxonomy code 152W00000X).
Where does Brian D. Looney practice?
Brian Looney practices at 125 Suffolk Ave, Richlands, VA 24641. Brian Looney's primary practice is Brian Looney, OD in Richlands, Virginia. Dmand AI also links Brian Looney to 2 group practices and clinics and 2 medical groups.
What is Brian D. Looney's office phone number?
The practice phone on file for Brian Looney is (434) 385-5600.
What is Brian D. Looney's medical license number?
Brian Looney holds West Virginia license 1011-OD.
Does Brian D. Looney accept Medicare?
Yes. CMS lists Brian Looney as accepting Medicare assignment.
What is Brian D. Looney's MIPS score?
Brian Looney's MIPS final score for performance year 2024 is 92 out of 100, reported as part of a group.
How many Medicare patients does Brian D. Looney see?
CMS counts 367 Medicare patients who saw Brian Looney in 2024, with an average age of 73.
Has Brian D. Looney received payments from drug or device companies?
CMS Open Payments shows $20 in general payments to Brian Looney from 1 company from 2025 to 2025. The largest total came from Alcon Laboratories Inc.
How long has Brian D. Looney been practicing?
Brian Looney graduated from medical school in 1996, 30 years ago.
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