Dr. Brock Generalovich, DO
- Medicare services, 2024
- 121
- Medicare patients, 2024
- 125
- Part D claims, 2024
- 500
- MIPS score, 2024
- 84
- Hospital affiliations
- 3
- Practice address
- 7645 Market St, Youngstown, OH 44512
- Practice phone
- Call (330) 965-4540
- Professional email
- Get professional email
- Personal email
- Get personal email
- Mobile number
- Get mobile number
Primary practice
Southwoods Physician Services
Youngstown, Ohio
Find Dr. Generalovich's professional email, personal email and mobile number
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Dr. Brock Generalovich is a plastic surgeon in Youngstown, Ohio
Dr. Generalovich practices at Southwoods Physician Services in Youngstown, Ohio.
Dr. Generalovich's NPI, 1861583528, was assigned on September 27, 2006. Dr. Generalovich graduated from Philadelphia College of Osteopathic Medicine in 1998. Dr. Generalovich holds Ohio license 34-008611.
- NPI
- 1861583528NPI Registry (opens in a new tab)
- Medicare PAC ID
- 0840218970
- NPI enumeration date
- September 27, 2006
- NPI status
- Active
- Accepts Medicare assignment
- Yes
- Practice phone
- (330) 965-4540
- Professional email
- Get email
- Personal email
- Get email
- Mobile number
- Get number
- Sex
- Male
- Estimated age
- 54
- Medical school graduation
- 1998
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Practice Data; and Doctors and Clinicians National Downloadable File (CMS)
Dr. Brock Generalovich practices at Southwoods Physician Services in Youngstown, Ohio
Dr. Generalovich's primary practice is Southwoods Physician Services, at 7645 Market St, Youngstown, OH 44512 in Mahoning County. The practice phone is (330) 965-4540.
- Southwoods Physician Services7645 Market St, Youngstown, OH 44512 · Mahoning CountyPhone(330) 965-4540
Sources: NPPES NPI Registry (CMS); and Dmand AI Practice Data
Dr. Brock Generalovich is affiliated with 5 sites of care and 1 medical group
Dr. Generalovich's primary practice is Southwoods Physician Services in Youngstown, Ohio. Dr. Generalovich is also affiliated with Mercy Health - St. Elizabeth Youngstown Hospital. The medical group on file is Southwoods Physician Services. Dmand AI also links Dr. Generalovich to 2 more hospitals and 1 group practice or clinic, each named with a free account.
Sources: NPPES NPI Registry (CMS); Dmand AI Practice Data; and Dmand AI Affiliation Data
Dmand AI tracks the EHR system at Dr. Brock Generalovich's practice
Dmand AI tracks the electronic health record (EHR) system at each site where Dr. Generalovich practices, 4 sites in all. Vendor and product names are available with a free account.
| Site | EHR vendor and product |
|---|---|
| Southwoods Physician Services | Available with a free account |
| +4 more affiliated sites | Available with a free account |
Source: Dmand AI Technology Install Data
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Dr. Brock Generalovich is one of 189 plastic surgeons in Ohio
Plastic surgery is Dr. Generalovich's primary specialty in the NPI Registry, under taxonomy code 208200000X. Dr. Generalovich is licensed in Ohio.
Specialties and state licenses
- Plastic surgery, OhioPrimary
Plastic surgeons near Dr. Generalovich
Counts of plastic surgeons with a Dmand AI profile, by place and practice. Each opens the list.
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks
Dr. Brock Generalovich billed Medicare for 121 services in 2024
CMS data shows 121 Medicare services from Dr. Generalovich across 3 procedure codes in 2024, for 125 Medicare patients. Medicare paid $10,203 for them.
Dr. Generalovich's Medicare services by type, 2023 to 2024
- 2023
- 2024
- Office and hospital visits
- 2023: 1392024: 10624%
- Surgery
- 2023: 652024: 1577%
Where Dr. Generalovich's Medicare services took place, 2024
- In an office10688%
- In a facility1512%
Dr. Generalovich compared with the Ohio median for plastic surgeons, 2024
- Dr. Generalovich
- Ohio median
- Medicare services
- 121vs 582.1 times
- Medicare patients
- 125vs 562.2 times
- Part D claims
- 469vs 3115.1 times
Medians across 164 plastic surgeons in Ohio with Dmand AI profiles that report each measure.
Dr. Generalovich's most billed Medicare procedure codes, 2024
CMS publishes codes billed for 11 or more Medicare patients. Each label is the code family; CPT descriptions are licensed by the AMA.
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Sources: Medicare Physician & Other Practitioners - by Provider and Service (CMS), 2024 data; and Dmand AI Peer Benchmarks
Dr. Brock Generalovich treated 125 Medicare patients in 2024, average age 72
CMS counts 125 Medicare patients who saw Dr. Generalovich in 2024. The largest group is 65 to 74, with 73 patients. 73% of them have high blood pressure, and 70% have high cholesterol. Their average risk score is 1.09, where 1.00 is the Medicare average.
Across all payers, Dmand AI patient panel data puts Dr. Generalovich's median patient age at 58, with 75% women.
Dr. Generalovich's Medicare patients by age, 2024
CMS leaves out age groups with fewer than 11 patients.
Dr. Generalovich's Medicare patients by sex, 2024
- Women8770%
- Men3830%
Chronic conditions among Dr. Generalovich's Medicare patients, 2024
- High blood pressure73%
- High cholesterol70%
- Arthritis50%
- Anxiety34%
- Cancer30%
- Diabetes30%
- Mood disorders25%
- Chronic kidney disease22%
Share of Medicare patients with each condition. A patient can have several.
Dr. Generalovich's patients across all payers
Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.
Patient panel by age, all payers
Median age 58
Patient panel by sex, all payers
- Women75%
- Men24%
Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data
Dr. Brock Generalovich wrote 500 Medicare Part D claims in 2024
In 2024, Dr. Generalovich wrote 500 Medicare Part D claims for 174 patients. 100% of them were for generic drugs. CMS names the drug for 469 of them, across 6 drugs with 11 or more claims each, at $3,904 in total drug cost. In 2023, CMS named 371 claims across 5 drugs.
Dr. Generalovich's Part D claims by kind of drug, 2024
- Generic498 claims100%
- Brand-name and other2 claims0%
Dr. Generalovich's most prescribed drugs by claims, 2024
CMS names a drug when it has 11 or more claims. Share is of the claims for drugs CMS names.
Drug classes CMS tracks in Dr. Generalovich's Part D claims, 2024
- Opioids28%139 of 500 claims
- Antibiotics37%186 of 500 claims
Share of all Part D claims for each drug class CMS reports on. Classes with no claims are left out.
Part D claims for drugs CMS names, 2023 to 2024
- 2023
- 2024
- Claims for drugs CMS names
- 2023: 3712024: 46926%
Drugs named by CMS: 6 in 2024, 5 in 2023.
Sources: Medicare Part D Prescribers - by Provider and Drug (CMS), 2024 data, released May 6, 2026; and Medicare Part D Prescribers - by Provider (CMS), 2024 data
Dr. Brock Generalovich scored 84 out of 100 in Medicare's MIPS program for 2024
CMS publishes a Merit-based Incentive Payment System (MIPS) score of 84 out of 100 for Dr. Generalovich for performance year 2024, reported as part of a group. Dr. Generalovich accepts Medicare assignment, so Medicare's approved amount is taken as full payment. CMS counts 46 procedures of melanoma (skin cancer) excision by Dr. Generalovich, more than 86% of the clinicians it reports for that procedure.
- Accepts Medicare assignment
- Yes
Dr. Generalovich's MIPS scores, performance year 2024
- 84of 100Final score
- 71.1of 100Quality
- 100of 100Promoting Interoperability
- 40of 100Improvement Activities
- 75of 100Cost
Each score is out of 100. The final score weighs the categories CMS scored for this clinician.
Where Dr. Generalovich ranks in Medicare procedure volume
- Melanoma (skin cancer) excision
- 86th percentile46 procedures
- Removal or shaving of skin growth
- 78th percentile43 procedures
- Mastectomy
- 66th percentile12 procedures
CMS ranks each clinician against every clinician it reports for the same procedure category.
Removal of tissue: 1 to 10 procedures (CMS shows small counts as a range)
Sources: Doctors and Clinicians National Downloadable File (CMS); Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026; and Doctors and Clinicians Utilization Data (CMS)
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Dr. Brock Generalovich received $6,190 in industry payments from 2016 to 2025
CMS Open Payments shows 147 general payments to Dr. Generalovich from 37 drug and device companies from 2016 to 2025. Food and beverage make up the largest share, 67% of the total. Lifecell Corporation paid the most, $2,162.
General payments to Dr. Generalovich by program year, 2016 to 2025
General payments to Dr. Generalovich by kind, 2016 to 2025
- Food and beverage$4,13067%
- Travel and lodging$2,04733%
- Entertainment$130%
Companies that paid Dr. Generalovich the most, 2016 to 2025
Share is of all general payments to this clinician.
Source: Open Payments (CMS), 2025 data, released July 7, 2026
Dr. Brock Generalovich graduated from Philadelphia College of Osteopathic Medicine
Dr. Generalovich graduated from Philadelphia College of Osteopathic Medicine in 1998.
- Medical school
Source: Dmand AI Professional Profile Data
Sources for Dr. Brock Generalovich's profile data
| Data on this page | Source |
|---|---|
| NPI, name, sex, specialty and licenses | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data |
| Practice locations and phone | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice Data |
| Primary practice, affiliations and health system | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice DataDmand AI Affiliation Data |
| Medicare services and procedure codes | Medicare Physician & Other Practitioners - by Provider and Service (CMS) (opens in a new tab) |
| State medians for the same specialty | Dmand AI Peer Benchmarks |
| Medicare patients and the all-payer patient panel | Dmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab) |
| Part D prescribing | Medicare Part D Prescribers - by Provider and Drug (CMS) (opens in a new tab)Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab) |
| MIPS scores, telehealth, assignment and procedure percentiles | Doctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab)Doctors and Clinicians Utilization Data (CMS) (opens in a new tab) |
| Industry payments | Open Payments (CMS) (opens in a new tab) |
| Training, board certification and memberships | Dmand AI Professional Profile Data |
| EHR at each practice site | Dmand AI Technology Install Data |
| Similar physicians | Dmand AI Affiliation Data |
Data last refreshed October 2026Report an inaccuracyRemove my information
FAQ
Frequently asked questions about Dr. Brock Generalovich
Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.
What is Dr. Brock Generalovich's NPI number?
Dr. Brock Generalovich's NPI number is 1861583528. It was assigned on September 27, 2006, and it is active in the NPI Registry.
What kind of doctor is Dr. Brock Generalovich?
Dr. Brock Generalovich is a plastic surgeon in Youngstown, Ohio. The primary specialty in the NPI Registry is Plastic Surgery Physician (taxonomy code 208200000X).
Where does Dr. Brock Generalovich practice?
Dr. Generalovich practices at 7645 Market St, Youngstown, OH 44512. Dr. Generalovich's primary practice is Southwoods Physician Services in Youngstown, Ohio. Dmand AI also links Dr. Generalovich to 2 hospitals and 1 group practice or clinic.
What is Dr. Brock Generalovich's office phone number?
The practice phone on file for Dr. Generalovich is (330) 965-4540.
What is Dr. Brock Generalovich's medical license number?
Dr. Generalovich holds Ohio license 34-008611.
Which hospitals is Dr. Brock Generalovich affiliated with?
Dr. Generalovich is affiliated with Mercy Health - St. Elizabeth Youngstown Hospital. Dmand AI links Dr. Generalovich to 2 more hospitals.
What medical group is Dr. Brock Generalovich part of?
Dr. Generalovich is linked to Southwoods Physician Services.
Does Dr. Brock Generalovich accept Medicare?
Yes. CMS data shows Dr. Generalovich billed Medicare for 121 services in 2024, and Dr. Generalovich accepts Medicare assignment.
What is Dr. Brock Generalovich's MIPS score?
Dr. Generalovich's MIPS final score for performance year 2024 is 84 out of 100, reported as part of a group.
How many Medicare patients does Dr. Brock Generalovich see?
CMS counts 125 Medicare patients who saw Dr. Generalovich in 2024, with an average age of 72.
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What services does Dr. Brock Generalovich bill to Medicare?
In 2024, Dr. Generalovich's most billed Medicare services were office visit, established patient (99213), office visit, new patient (99204) and surgery: skin and soft tissue (13132).
Where did Dr. Brock Generalovich go to medical school?
Dr. Generalovich graduated from Philadelphia College of Osteopathic Medicine in 1998.
What drugs does Dr. Brock Generalovich prescribe most?
In 2024 Medicare Part D data, Dr. Generalovich's most prescribed drugs by claims were Cephalexin, Ondansetron ODT and Hydrocodone-Acetaminophen.
Has Dr. Brock Generalovich received payments from drug or device companies?
CMS Open Payments shows $6,190 in general payments to Dr. Generalovich from 37 companies from 2016 to 2025. The largest total came from Lifecell Corporation.
How long has Dr. Brock Generalovich been practicing?
Dr. Generalovich graduated from medical school in 1998, 28 years ago.
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