Dr. William James Bruce, MD

  • Rochester, NY
  • Plastic surgeon
NPI1902398357PAC ID1456609734
Medicare patients, 2024
18
Part D claims, 2024
22
Publications
11
Hospital affiliations
2
Industry payments
$6,080
Practice address
1404 Portland Ave, Rochester, NY 14621
Practice phone
Call (585) 442-6067
Professional email
Get professional email
Personal email
Get personal email
Mobile number
Get mobile number
Social profiles

Primary practice

Lattimore Physical Therapy

Rochester, New York

See all 7 affiliations

Find Dr. Bruce's professional email, personal email and mobile number

Dmand AI checks each channel through healthcare-specific waterfall enrichment. See what is on file with a free account, with practice phones, licenses and affiliations.

View contacts for free

Dr. William James Bruce is a plastic surgeon in Rochester, New York

Dr. Bruce practices at Lattimore Physical Therapy in Rochester, New York.

Dr. Bruce's NPI, 1902398357, was assigned on June 1, 2018. Dr. Bruce graduated from Loyola University of Chicago, Stritch School of Medicine in 2018. Dr. Bruce holds Michigan license 431510730.

NPI and contact details
Medicare PAC ID
1456609734
NPI enumeration date
June 1, 2018
NPI status
Active
Accepts Medicare assignment
Yes
Offers telehealth
Yes
Practice phone
(585) 442-6067
Professional email
Get email
Personal email
Get email
Mobile number
Get number
Sex
Male
Estimated age
34
Medical school graduation
2018

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Practice Data; and Doctors and Clinicians National Downloadable File (CMS)

Dr. William James Bruce practices at Lattimore Physical Therapy in Rochester, New York

Dr. Bruce's primary practice is Lattimore Physical Therapy, at 1404 Portland Ave, Rochester, NY 14621 in Monroe County. The practice phone is (585) 442-6067.

  • Lattimore Physical Therapy
    1404 Portland Ave, Rochester, NY 14621 · Monroe CountyPhone(585) 442-6067

Sources: NPPES NPI Registry (CMS); and Dmand AI Practice Data

Dr. William James Bruce is affiliated with 4 sites of care and 3 medical groups

Dr. Bruce's primary practice is Lattimore Physical Therapy in Rochester, New York. Dr. Bruce is also affiliated with Strong Memorial Hospital. The medical group on file is University of Rochester Medical Faculty Group (URMFG). Dmand AI also links Dr. Bruce to 1 more hospital, 2 medical groups and 1 therapy and rehab clinic, each named with a free account.

See all 7 affiliations for Dr. Bruce

Sources: NPPES NPI Registry (CMS); Dmand AI Practice Data; and Dmand AI Affiliation Data

Dmand AI tracks the EHR system at Dr. William James Bruce's practice

Dmand AI tracks the electronic health record (EHR) system at each site where Dr. Bruce practices, 3 sites in all. Vendor and product names are available with a free account.

EHR by site
SiteEHR vendor and product
Lattimore Physical TherapyAvailable with a free account
+3 more sites and 2 medical groupsAvailable with a free account

Source: Dmand AI Technology Install Data

For health IT teams

See the EHR and IT leaders at every site where Dr. Bruce practices

Dmand AI maps EHR vendors, IT decision makers and buying committees across each health system and 6.2K+ hospitals, with verified contacts in the same login.

Dr. William James Bruce is one of 357 plastic surgeons in New York

Plastic surgery is Dr. Bruce's primary specialty in the NPI Registry, under taxonomy code 208200000X. Dmand AI has Dr. Bruce's licenses on file in 2 states: Michigan and Illinois.

Specialties and state licenses

  • Plastic surgery, MichiganPrimaryLicense 431510730 · taxonomy 208200000X
  • Surgery of the hand (plastic surgery), IllinoisLicense 036167697 · taxonomy 2082S0105X

Plastic surgeons near Dr. Bruce

Counts of plastic surgeons with a Dmand AI profile, by place and practice. Each opens the list.

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks

Dr. William James Bruce treated 18 Medicare patients in 2024, average age 62

CMS counts 18 Medicare patients who saw Dr. Bruce in 2024. 72% of them have high blood pressure, and 72% have high cholesterol. Their average risk score is 1.93, where 1.00 is the Medicare average, so they are sicker than most Medicare patients.

Across all payers, Dmand AI patient panel data puts Dr. Bruce's median patient age at 38, with 63% women.

Medicare patients, 202418
Average age62
Average risk score1.93

Chronic conditions among Dr. Bruce's Medicare patients, 2024

  1. High blood pressure72%
  2. High cholesterol72%

Share of Medicare patients with each condition. A patient can have several.

Dr. Bruce's patients across all payers

Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.

Patient panel by age, all payers

Median age 38

Patient panel by sex, all payers

  • Women63%
  • Men31%

Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data

Dr. William James Bruce wrote 22 Medicare Part D claims in 2024

In 2024, Dr. Bruce wrote 22 Medicare Part D claims for 13 patients. 82% of them were for generic drugs.

Part D claims, 202422
Part D patients13

Dr. Bruce's Part D claims by kind of drug, 2024

  • Generic18 claims82%
  • Brand-name and other4 claims18%

Source: Medicare Part D Prescribers - by Provider (CMS), 2024 data

Dr. William James Bruce offers telehealth to Medicare patients

Dr. Bruce accepts Medicare assignment, so Medicare's approved amount is taken as full payment. CMS lists Dr. Bruce as offering telehealth.

Accepts Medicare assignment
Yes
Offers telehealth
Yes

Mastectomy: 1 to 10 procedures (CMS shows small counts as a range)

Melanoma (skin cancer) excision: 1 to 10 procedures (CMS shows small counts as a range)

Removal of tissue: 1 to 10 procedures (CMS shows small counts as a range)

Removal or shaving of skin growth: 1 to 10 procedures (CMS shows small counts as a range)

Sources: Doctors and Clinicians National Downloadable File (CMS); and Doctors and Clinicians Utilization Data (CMS)

For MedTech and pharma teams

Find plastic surgeons like Dr. Bruce by procedure volume and prescribing

Filter 7.4M+ HCPs by Medicare procedures, Part D drugs and Open Payments history, then reach them with verified contacts in one login.

Dr. William James Bruce has 11 publications on record

Dmand AI links 11 papers to Dr. Bruce, published from 2017 to 2023. 2018 was the busiest year, with 3. The most frequent topics are Plastic Surgery Procedures and Postoperative Complications. Dr. Bruce has published most often in Cleft Palate Craniofac J. Dr. Bruce's most frequent co-authors are Parit A. Patel, MD, Victor Chang, MD and Nicholas Hamilton Chia, MBBS.

Papers11
Years published2017 to 2023

Dr. Bruce's papers by year, 2017 to 2023

Topics Dr. Bruce writes about most

  • Plastic Surgery Procedures
  • Postoperative Complications

Dr. Bruce's most frequent co-authors

Recent publications by Dr. Bruce

See all 11 publications and co-authors

See who Dr. Bruce researches with

Physician Network Discovery turns co-authorship, shared hospitals and shared groups into a map of who Dr. Bruce works with, so you can find a warm path to the right plastic surgeons.

How network discovery works

Sources: PubMed (National Library of Medicine); and Dmand AI Research Linkage

Dr. William James Bruce received $6,080 in industry payments from 2018 to 2025

CMS Open Payments shows 44 general payments to Dr. Bruce from 14 drug and device companies from 2018 to 2025. Travel and lodging make up the largest share, 71% of the total. Prism Medical paid the most, $1,663.

General payments to Dr. Bruce by program year, 2018 to 2025

General payments to Dr. Bruce by kind, 2018 to 2025

$6.1Kin total
  • Travel and lodging$4,28971%
  • Food and beverage$1,79129%

Companies that paid Dr. Bruce the most, 2018 to 2025

Share is of all general payments to this clinician.

See all payments to Dr. Bruce

Source: Open Payments (CMS), 2025 data, released July 7, 2026

Dr. William James Bruce graduated from Loyola University of Chicago, Stritch School of Medicine

Dr. Bruce graduated from Loyola University of Chicago, Stritch School of Medicine in 2018.

  1. Medical schoolLoyola University of Chicago, Stritch School of Medicine

Source: Dmand AI Professional Profile Data

Sources for Dr. William James Bruce's profile data

Sources for the data on this page
Data on this pageSource
NPI, name, sex, specialty and licensesNPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data
Practice locations and phoneNPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice Data
Primary practice, affiliations and health systemNPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice DataDmand AI Affiliation Data
Medicare patients and the all-payer patient panelDmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab)
Part D prescribingMedicare Part D Prescribers - by Provider (CMS) (opens in a new tab)
MIPS scores, telehealth, assignment and procedure percentilesDoctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Doctors and Clinicians Utilization Data (CMS) (opens in a new tab)
Publications, topics and co-authorsPubMed (National Library of Medicine) (opens in a new tab)Dmand AI Research Linkage
Industry paymentsOpen Payments (CMS) (opens in a new tab)
Training, board certification and membershipsDmand AI Professional Profile Data
EHR at each practice siteDmand AI Technology Install Data
Similar physiciansDmand AI Affiliation Data

Data last refreshed October 2026Report an inaccuracyRemove my information

FAQ

Frequently asked questions about Dr. William James Bruce

Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.

What is Dr. William James Bruce's NPI number?

Dr. William James Bruce's NPI number is 1902398357. It was assigned on June 1, 2018, and it is active in the NPI Registry.

What kind of doctor is Dr. William James Bruce?

Dr. William James Bruce is a plastic surgeon in Rochester, New York. The primary specialty in the NPI Registry is Plastic Surgery Physician (taxonomy code 208200000X).

Where does Dr. William James Bruce practice?

Dr. Bruce practices at 1404 Portland Ave, Rochester, NY 14621. Dr. Bruce's primary practice is Lattimore Physical Therapy in Rochester, New York. Dmand AI also links Dr. Bruce to 1 hospital, 2 medical groups and 1 therapy and rehab clinic.

What is Dr. William James Bruce's office phone number?

The practice phone on file for Dr. Bruce is (585) 442-6067.

What is Dr. William James Bruce's medical license number?

Dr. Bruce holds Michigan license 431510730, one of the licenses on file in 2 states.

Which states has Dr. William James Bruce been licensed in?

Dmand AI has state licenses on file for Dr. Bruce in Michigan and Illinois.

Which hospitals is Dr. William James Bruce affiliated with?

Dr. Bruce is affiliated with Strong Memorial Hospital. Dmand AI links Dr. Bruce to 1 more hospital.

What medical group is Dr. William James Bruce part of?

Dr. Bruce is linked to University of Rochester Medical Faculty Group (URMFG). Dmand AI links Dr. Bruce to 2 more medical groups.

Does Dr. William James Bruce accept Medicare?

Yes. CMS lists Dr. Bruce as accepting Medicare assignment.

Does Dr. William James Bruce offer telehealth?

Yes. The CMS Doctors and Clinicians file lists Dr. Bruce as offering telehealth services.

Show 6 more questionsShow fewer questions

How many Medicare patients does Dr. William James Bruce see?

CMS counts 18 Medicare patients who saw Dr. Bruce in 2024, with an average age of 62.

Where did Dr. William James Bruce go to medical school?

Dr. Bruce graduated from Loyola University of Chicago, Stritch School of Medicine in 2018.

Has Dr. William James Bruce received payments from drug or device companies?

CMS Open Payments shows $6,080 in general payments to Dr. Bruce from 14 companies from 2018 to 2025. The largest total came from Prism Medical.

How long has Dr. William James Bruce been practicing?

Dr. Bruce graduated from medical school in 2018, 8 years ago.

Does Dr. William James Bruce do research?

Dmand AI links 11 publications to Dr. Bruce, published from 2017 to 2023.

Who does Dr. William James Bruce publish with?

Dr. Bruce's most frequent co-authors are Parit A. Patel, MD (3 shared papers), Victor Chang, MD (2 shared papers) and Nicholas Hamilton Chia, MBBS (2 shared papers).

Selling to plastic surgery practices?

See plastic surgeons in New York by site of care and group

Find the practices, groups and hospitals they work with, and the right people to contact at each.

  • 30 days free
  • Self-serve
  • No credit card

Cookie settings

Turn each category on or off. Your choice is kept for 12 months and you can change it here at any time.

Necessary

Always on. Sign-in, security, downloads you asked for, your cookie choice, and the page that led to a signup.

View cookies (6)
  • dm_consentDmand AI. Your cookie choices and whether your browser sent a Global Privacy Control signal. 12 months.
  • dm_ft, dm_ltDmand AI. The first and the latest page you arrived on, with the date, so a signup is credited to the page that worked. 90 days, 30 days.
  • dm_fs, dm_lsDmand AI. The first and the latest source of a visit (a search engine, a campaign or the site that linked here). 90 days, 30 days.
  • dm_dl, dm_dl_okDmand AI. After you give an email address for a download, lets you download files without being asked again. 30 days.
  • Session and CSRF cookiesDmand AI (app.dmand.ai). Sign-in and form protection in the application. Session.
  • __cf_bm, cf_clearanceCloudflare. Tells people from automated traffic and keeps the site available. 30 minutes; cf_clearance while a security check is valid.

Analytics

On unless you turn it off. How pages are used, in aggregate, and recordings of how pages are used.

View cookies (6)
  • Google Tag ManagerGoogle. Loads the analytics and marketing tags that are on. Sets no cookie of its own and does not load when both categories are off. n/a.
  • _ga, _ga_<container-id>Google Analytics 4. Visits and page views in aggregate on dmand.ai. 2 years.
  • _clck, _clskMicrosoft Clarity. Recordings and heatmaps of how pages are used, with form fields masked. 1 year, 1 day.
  • CLID, MUID, ANONCHK, MR, SMMicrosoft (clarity.ms). Set by Microsoft when Clarity loads, to recognize a browser across sites that use Clarity. Up to 1 year.
  • None (cookieless)Ahrefs Analytics. Page views in aggregate. n/a.
  • ph_<project>_posthogPostHog. Product usage, errors and performance in app.dmand.ai, used to fix bugs and improve features. 365 days.

Marketing

On unless you turn it off, and always off when your browser sends a Global Privacy Control signal. A visitor identification service tells our sales team which companies and people visit.

View cookies (6)
  • _reb2buid, _reb2butkRB2B. Recognizes a returning browser for visitor identification. 360 days, 1 year.
  • _reb2bgeoRB2B. The location used to decide whether a visit can be identified. 20 days.
  • _reb2brefRB2B. The page or site that referred the visit. 15 days.
  • _reb2bfxf, _reb2btd, _reb2bliRB2B. Links the visit to an identified business profile. 1 month.
  • _reb2bresolveRB2B. Holds a match while it is being resolved. 2 days.
  • _reb2sessionID, _reb2bloadedRB2B. The current visit, and a guard against loading the script twice. 30 minutes, 1 second.

Functional

On unless you turn it off. Remembers choices such as a collapsed section.

View cookies (none today)