Brian Jay Lankford, OD

  • Tarboro, NC
  • Optometrist
NPI1477531796PAC ID1658429279
Medicare patients, 2024
158
Part D claims, 2024
346
Industry payments
$172
Affiliated sites
1
State license
1
Practice address
807 Western Blvd, Tarboro, NC 27886-4014
Practice phone
Call (252) 823-3202
Professional email
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Personal email
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Mobile number
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Social profiles

Primary practice

Tarboro Vision

Physician office · Tarboro, North Carolina

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Brian Jay Lankford is an optometrist in Tarboro, North Carolina

Brian Lankford practices at Tarboro Vision in Tarboro, North Carolina.

Brian Lankford's NPI, 1477531796, was assigned on January 6, 2006. Brian Lankford graduated from Indiana University - School of Optometry in 1988. Brian Lankford holds North Carolina license 1305.

NPI and contact details
Medicare PAC ID
1658429279
NPI enumeration date
January 6, 2006
NPI status
Active
Accepts Medicare assignment
Yes
Practice phone
(252) 823-3202
Professional email
Get email
Personal email
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Mobile number
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Sex
Male
Estimated age
64
Medical school graduation
1988

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Affiliation Data; and Doctors and Clinicians National Downloadable File (CMS)

Brian Jay Lankford practices at Tarboro Vision in Tarboro, North Carolina

Brian Lankford's primary practice is Tarboro Vision, at 807 Western Blvd, Tarboro, NC 27886-4014. The practice phone is (252) 823-3202.

  • Tarboro Vision
    807 Western Blvd, Tarboro, NC 27886-4014Phone(252) 823-3202

Source: Dmand AI Affiliation Data

Brian Jay Lankford is affiliated with 1 site of care

Brian Lankford's primary practice is Tarboro Vision in Tarboro, North Carolina.

Tarboro VisionPhysician office · Tarboro, North CarolinaPrimary

Source: Dmand AI Affiliation Data

Dmand AI tracks the EHR system at Brian Jay Lankford's practice

Dmand AI tracks the electronic health record (EHR) system at each site where Brian Lankford practices. Vendor and product names are available with a free account.

EHR by site
SiteEHR vendor and product
Tarboro VisionAvailable with a free account

Source: Dmand AI Technology Install Data

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Brian Jay Lankford is one of 1,111 optometrists in North Carolina

Optometrist is Brian Lankford's primary specialty in the NPI Registry, under taxonomy code 152W00000X. Brian Lankford is licensed in North Carolina.

Specialties and state licenses

  • Optometrist, North CarolinaPrimaryLicense 1305 · taxonomy 152W00000X

Optometrists near Brian Lankford

Counts of optometrists with a Dmand AI profile, by place and practice. Each opens the list.

1,111optometrists in North Carolina
4optometrists in Tarboro

Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks

Brian Jay Lankford treated 158 Medicare patients in 2024, average age 75

CMS counts 158 Medicare patients who saw Brian Lankford in 2024. The largest group is 65 to 74, with 62 patients. 75% of them have high blood pressure, and 75% have high cholesterol. 10% are also on Medicaid. Their average risk score is 1.07, where 1.00 is the Medicare average.

Across all payers, Dmand AI patient panel data puts Brian Lankford's median patient age at 71, with 66% women.

Medicare patients, 2024158
Average age75
Average risk score1.07
Also on Medicaid10%

Brian Lankford's Medicare patients by age, 2024

Brian Lankford's Medicare patients by sex, 2024

  • Women9963%
  • Men5937%

Chronic conditions among Brian Lankford's Medicare patients, 2024

  1. High blood pressure75%
  2. High cholesterol75%
  3. Arthritis44%
  4. Diabetes38%
  5. Chronic kidney disease34%
  6. Atrial fibrillation22%
  7. Ischemic heart disease20%
  8. Anxiety19%

Share of Medicare patients with each condition. A patient can have several.

Brian Lankford's patients across all payers

Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.

Patient panel by age, all payers

Median age 71

Patient panel by sex, all payers

  • Women66%
  • Men33%

Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data

Brian Jay Lankford wrote 346 Medicare Part D claims in 2024

In 2024, Brian Lankford wrote 346 Medicare Part D claims for 79 patients. 65% of them were for generic drugs.

Part D claims, 2024346
Part D patients79

Brian Lankford's Part D claims by kind of drug, 2024

  • Generic225 claims65%
  • Brand-name121 claims35%

Source: Medicare Part D Prescribers - by Provider (CMS), 2024 data

Brian Jay Lankford ranks in the 37th percentile for cataract surgery in Medicare

Brian Lankford accepts Medicare assignment, so Medicare's approved amount is taken as full payment. CMS counts 14 procedures of cataract surgery by Brian Lankford, more than 37% of the clinicians it reports for that procedure.

Accepts Medicare assignment
Yes

Where Brian Lankford ranks in Medicare procedure volume

Cataract surgery
37th percentile14 procedures

CMS ranks each clinician against every clinician it reports for the same procedure category.

Sources: Doctors and Clinicians National Downloadable File (CMS); and Doctors and Clinicians Utilization Data (CMS)

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Brian Jay Lankford received $172 in industry payments in 2025

CMS Open Payments shows 2 general payments to Brian Lankford from 1 drug or device company in 2025. Food and beverage make up the largest share, 100% of the total. Alcon Laboratories Inc paid the most, $172.

Companies that paid Brian Lankford the most, 2025 to 2025

Share is of all general payments to this clinician.

See all payments to Brian Lankford

Source: Open Payments (CMS), 2025 data, released July 7, 2026

Brian Jay Lankford graduated from Indiana University - School of Optometry

Brian Lankford graduated from Indiana University - School of Optometry in 1988.

  1. Medical schoolIndiana University - School of Optometry

Source: Dmand AI Professional Profile Data

Sources for Brian Jay Lankford's profile data

Sources for the data on this page
Data on this pageSource
NPI, name, sex, specialty and licensesNPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data
Practice locations and phoneDmand AI Affiliation Data
Primary practice, affiliations and health systemDmand AI Affiliation Data
Medicare patients and the all-payer patient panelDmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab)
Part D prescribingMedicare Part D Prescribers - by Provider (CMS) (opens in a new tab)
MIPS scores, telehealth, assignment and procedure percentilesDoctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Doctors and Clinicians Utilization Data (CMS) (opens in a new tab)
Industry paymentsOpen Payments (CMS) (opens in a new tab)
Training, board certification and membershipsDmand AI Professional Profile Data
EHR at each practice siteDmand AI Technology Install Data
Similar physiciansDmand AI Affiliation Data

Data last refreshed October 2026Report an inaccuracyRemove my information

FAQ

Frequently asked questions about Brian Jay Lankford

Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.

What is Brian Jay Lankford's NPI number?

Brian Jay Lankford's NPI number is 1477531796. It was assigned on January 6, 2006, and it is active in the NPI Registry.

What does Brian Jay Lankford specialize in?

Brian Jay Lankford is an optometrist in Tarboro, North Carolina. The primary specialty in the NPI Registry is Optometrist (taxonomy code 152W00000X).

Where does Brian Jay Lankford practice?

Brian Lankford practices at 807 Western Blvd, Tarboro, NC 27886-4014. Brian Lankford's primary practice is Tarboro Vision in Tarboro, North Carolina.

What is Brian Jay Lankford's office phone number?

The practice phone on file for Brian Lankford is (252) 823-3202.

What is Brian Jay Lankford's medical license number?

Brian Lankford holds North Carolina license 1305.

Does Brian Jay Lankford accept Medicare?

Yes. CMS lists Brian Lankford as accepting Medicare assignment.

How many Medicare patients does Brian Jay Lankford see?

CMS counts 158 Medicare patients who saw Brian Lankford in 2024, with an average age of 75.

Where did Brian Jay Lankford go to medical school?

Brian Lankford graduated from Indiana University - School of Optometry in 1988.

Has Brian Jay Lankford received payments from drug or device companies?

CMS Open Payments shows $172 in general payments to Brian Lankford from 1 company from 2025 to 2025. The largest total came from Alcon Laboratories Inc.

How long has Brian Jay Lankford been practicing?

Brian Lankford graduated from medical school in 1988, 38 years ago.

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