Jim Riffe, OD
- Medicare patients, 2024
- 444
- Part D claims, 2024
- 297
- Industry payments
- $14
- Affiliated sites
- 1
- State license
- 1
- Practice address
- 321 Wishing Tree Ln, Oxford, MS 38655
- Practice phone
- Call (662) 236-5565
- Professional email
- Get professional email
- Personal email
- Get personal email
- Mobile number
- Get mobile number
Primary practice
West Oxford Vision Center
Oxford, Mississippi
Find Jim Riffe's professional email, personal email and mobile number
Dmand AI checks each channel through healthcare-specific waterfall enrichment. See what is on file with a free account, with practice phones, licenses and affiliations.
Jim Riffe is an optometrist in Oxford, Mississippi
Jim Riffe practices at West Oxford Vision Center in Oxford, Mississippi.
Jim Riffe's NPI, 1801918826, was assigned on April 3, 2007. Jim Riffe graduated from Southern College of Optometry in 2000. Jim Riffe holds Mississippi license 660.
- NPI
- 1801918826NPI Registry (opens in a new tab)
- Medicare PAC ID
- 1759560659
- NPI enumeration date
- April 3, 2007
- NPI status
- Active
- Accepts Medicare assignment
- Yes
- Practice phone
- (662) 236-5565
- Professional email
- Get email
- Personal email
- Get email
- Mobile number
- Get number
- Sex
- Male
- Estimated age
- 52
- Medical school graduation
- 2000
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; Dmand AI Practice Data; and Doctors and Clinicians National Downloadable File (CMS)
Jim Riffe practices at West Oxford Vision Center in Oxford, Mississippi
Jim Riffe's primary practice is West Oxford Vision Center, at 321 Wishing Tree Ln, Oxford, MS 38655 in Lafayette County. The practice phone is (662) 236-5565.
- West Oxford Vision Center321 Wishing Tree Ln, Oxford, MS 38655 · Lafayette CountyPhone(662) 236-5565
Sources: NPPES NPI Registry (CMS); and Dmand AI Practice Data
Jim Riffe is affiliated with 2 sites of care
Jim Riffe's primary practice is West Oxford Vision Center in Oxford, Mississippi. Dmand AI also links Jim Riffe to 1 physician office, named with a free account.
Sources: NPPES NPI Registry (CMS); Dmand AI Practice Data; and Dmand AI Affiliation Data
Dmand AI tracks the EHR system at Jim Riffe's practice
Dmand AI tracks the electronic health record (EHR) system at each site where Jim Riffe practices. Vendor and product names are available with a free account.
| Site | EHR vendor and product |
|---|---|
| West Oxford Vision Center | Available with a free account |
| +1 more affiliated site | Available with a free account |
Source: Dmand AI Technology Install Data
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Jim Riffe is one of 305 optometrists in Mississippi
Optometrist is Jim Riffe's primary specialty in the NPI Registry, under taxonomy code 152W00000X. Jim Riffe is licensed in Mississippi.
Specialties and state licenses
- Optometrist, MississippiPrimary
Optometrists near Jim Riffe
Counts of optometrists with a Dmand AI profile, by place and practice. Each opens the list.
Sources: NPPES NPI Registry (CMS); Dmand AI Professional Profile Data; and Dmand AI Peer Benchmarks
Jim Riffe treated 444 Medicare patients in 2024, average age 71
CMS counts 444 Medicare patients who saw Jim Riffe in 2024. The largest group is 65 to 74, with 258 patients. 75% of them have high blood pressure, and 72% have high cholesterol. 14% are also on Medicaid. Their average risk score is 0.94, where 1.00 is the Medicare average.
Across all payers, Dmand AI patient panel data puts Jim Riffe's median patient age at 46, with 62% women.
Jim Riffe's Medicare patients by age, 2024
Jim Riffe's Medicare patients by sex, 2024
- Women27261%
- Men17239%
Chronic conditions among Jim Riffe's Medicare patients, 2024
- High blood pressure75%
- High cholesterol72%
- Arthritis48%
- Diabetes33%
- Ischemic heart disease28%
- Anxiety22%
- Mood disorders22%
- Depression20%
Share of Medicare patients with each condition. A patient can have several.
Jim Riffe's patients across all payers
Dmand AI patient panel data covers Medicare, Medicaid and commercial patients.
Patient panel by age, all payers
Median age 46
Patient panel by sex, all payers
- Women62%
- Men38%
Sources: Dmand AI Patient Panel Data; and Medicare Physician & Other Practitioners - by Provider (CMS), 2024 data
Jim Riffe wrote 297 Medicare Part D claims in 2024
In 2024, Jim Riffe wrote 297 Medicare Part D claims for 112 patients. 67% of them were for generic drugs.
Jim Riffe's Part D claims by kind of drug, 2024
- Generic199 claims67%
- Brand-name98 claims33%
Source: Medicare Part D Prescribers - by Provider (CMS), 2024 data
Jim Riffe scored 0 out of 100 in Medicare's MIPS program for 2024
CMS publishes a Merit-based Incentive Payment System (MIPS) score of 0 out of 100 for Jim Riffe for performance year 2024, reported individually. Jim Riffe accepts Medicare assignment, so Medicare's approved amount is taken as full payment.
- Accepts Medicare assignment
- Yes
Jim Riffe's MIPS scores, performance year 2024
- 0of 100Final score
- 0of 100Quality
- 0of 100Improvement Activities
- 0of 100Cost
Each score is out of 100. The final score weighs the categories CMS scored for this clinician.
Sources: Doctors and Clinicians National Downloadable File (CMS); and Clinician Public Reporting: Overall MIPS Performance (CMS), 2024 data, released September 10, 2026
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Jim Riffe received $14 in industry payments in 2025
CMS Open Payments shows 1 general payment to Jim Riffe from 1 drug or device company in 2025. Food and beverage make up the largest share, 100% of the total. Bausch & Lomb Americas Inc. paid the most, $14.
Companies that paid Jim Riffe the most, 2025 to 2025
Share is of all general payments to this clinician.
Source: Open Payments (CMS), 2025 data, released July 7, 2026
Jim Riffe graduated from Southern College of Optometry
Jim Riffe graduated from Southern College of Optometry in 2000.
- Medical school
Source: Dmand AI Professional Profile Data
Sources for Jim Riffe's profile data
| Data on this page | Source |
|---|---|
| NPI, name, sex, specialty and licenses | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Professional Profile Data |
| Practice locations and phone | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice Data |
| Primary practice, affiliations and health system | NPPES NPI Registry (CMS) (opens in a new tab)Dmand AI Practice DataDmand AI Affiliation Data |
| Medicare patients and the all-payer patient panel | Dmand AI Patient Panel DataMedicare Physician & Other Practitioners - by Provider (CMS) (opens in a new tab) |
| Part D prescribing | Medicare Part D Prescribers - by Provider (CMS) (opens in a new tab) |
| MIPS scores, telehealth, assignment and procedure percentiles | Doctors and Clinicians National Downloadable File (CMS) (opens in a new tab)Clinician Public Reporting: Overall MIPS Performance (CMS) (opens in a new tab) |
| Industry payments | Open Payments (CMS) (opens in a new tab) |
| Training, board certification and memberships | Dmand AI Professional Profile Data |
| EHR at each practice site | Dmand AI Technology Install Data |
| Similar physicians | Dmand AI Affiliation Data |
Data last refreshed October 2026Report an inaccuracyRemove my information
FAQ
Frequently asked questions about Jim Riffe
Spotted something out of date? Email hello@dmand.ai and we will check the record. Contact details live in the free trial.
What is Jim Riffe's NPI number?
Jim Riffe's NPI number is 1801918826. It was assigned on April 3, 2007, and it is active in the NPI Registry.
What does Jim Riffe specialize in?
Jim Riffe is an optometrist in Oxford, Mississippi. The primary specialty in the NPI Registry is Optometrist (taxonomy code 152W00000X).
Where does Jim Riffe practice?
Jim Riffe practices at 321 Wishing Tree Ln, Oxford, MS 38655. Jim Riffe's primary practice is West Oxford Vision Center in Oxford, Mississippi. Dmand AI also links Jim Riffe to 1 physician office.
What is Jim Riffe's office phone number?
The practice phone on file for Jim Riffe is (662) 236-5565.
What is Jim Riffe's medical license number?
Jim Riffe holds Mississippi license 660.
Does Jim Riffe accept Medicare?
Yes. CMS lists Jim Riffe as accepting Medicare assignment.
What is Jim Riffe's MIPS score?
Jim Riffe's MIPS final score for performance year 2024 is 0 out of 100, reported individually.
How many Medicare patients does Jim Riffe see?
CMS counts 444 Medicare patients who saw Jim Riffe in 2024, with an average age of 71.
Where did Jim Riffe go to medical school?
Jim Riffe graduated from Southern College of Optometry in 2000.
Has Jim Riffe received payments from drug or device companies?
CMS Open Payments shows $14 in general payments to Jim Riffe from 1 company from 2025 to 2025. The largest total came from Bausch & Lomb Americas Inc.
How long has Jim Riffe been practicing?
Jim Riffe graduated from medical school in 2000, 26 years ago.
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