# An AI research agent for healthcare accounts that answers your question on every row > Ask one question about every hospital, medical group or HCP on a list and get an answer with sources on each row. Qualify accounts fast. 30 days free. Source: https://dmand.ai/platform/ai-research-columns · Last updated: 2026-10-20 Type the question your filters can’t answer about the hospitals, medical groups or HCPs on a list. Dmand AI researches each row and writes the answer beside it with the pages it used, so you can qualify accounts and personalize outreach without leaving the app. [Start free trial](https://app.dmand.ai/signup?from=platform&src=platform%3A%2Fplatform%2Fai-research-columns&cta=hero) [Book a demo](https://dmand.ai/book-a-demo) - 30 days free - Self-serve - No credit card Illustration: a list of invented primary care practices with three AI research columns already answered, and the sources and reasoning behind one answer at a time. - Customers Teams selling into US healthcare use Dmand AI - Innovaccer - Marvix AI - [Circle Health G2 review](https://www.g2.com/products/dmand-ai/reviews) Circle Health · G2 review I like Dmand AI’s extremely curated and comprehensive healthcare database, which you won’t find on any other platform with this level of detail. Anupam D. Founder & CEO, StratAnalyze (for Circle Health) - Castle Connolly Private Health Partners - G5 Medical - Prente Health - Bassett - Mark Enlow Inc. - [NextDimension AI G2 review](https://www.g2.com/products/dmand-ai/reviews) NextDimension AI · G2 review It’s like having a hyper-personalized mail writer that’s unbelievably efficient. Simran K. Co-founder & CEO, NextDimension AI - [Customer stories](https://dmand.ai/customers) Lists you can research ## AI Research Columns research one question for every row of a healthcare list and save the answer as a column AI Research Columns is a Dmand AI feature that takes a plain-English question, researches it for each HCP, executive or organization on a list, and fills a new column with the answer, its sources and the reasoning. The lists come from the US healthcare org tree, so every answer stays on the right account and next to the people who work there. - [7.4M+](https://dmand.ai/hcp/) HCPs Physicians and other clinicians, each tied to the sites where they practice. Browse HCPs - [11M+](https://dmand.ai/data/healthcare-executives) Healthcare executives Leaders by title at health systems, hospitals and medical groups. Explore executive data - [997K+](https://dmand.ai/data/sites-of-care) Sites of care Hospitals, clinics, surgery centers and other places care is delivered. Explore sites of care - [181K+](https://dmand.ai/medical-groups/) Medical groups Each group under its parent organization, with its practice sites. Browse medical groups Account research today ## Manual research, spreadsheet AI tools and firmographic enrichment miss what makes a healthcare account a fit Here is what each common approach gives a rep, next to what an AI research column gives the same rep on the same list. _Illustration: for each common approach to account research, what it shows next to what Dmand AI shows for the same list._ - ### Manual research covers a few accounts, not a territory A rep gets through a handful of group websites in an afternoon, and what they learn stays in their notes instead of on the list. - ### Spreadsheet AI tools start from a blank sheet with no healthcare data You import the list, connect data vendors and match each row to an organization before the first question can run. - ### Firmographic enrichment fills in headcount, not your question Industry, size and location can’t tell you whether a practice offers telehealth or is hiring nurses. Manual research covers a few accounts, not a territory From question to outreach ## Qualify a list of medical groups with one AI research question Ines sells a behavioral health program to primary care practices in Oregon and needs to know which practices already offer that care on site. Ines and the practices in these scenes are invented. Illustration: Ines adds the question “Does this practice offer behavioral health care on site?” as a new column named Behavioral Health on a list of Oregon primary care practices. 01 ### Add a column with a plain-English question Ines types “Does this practice offer behavioral health care on site?”, Dmand AI writes the research instructions and names the column, and the new column is ready to run on every row. 02 ### Watch each group get researched and answered Every row shows Researching, then Yes, No or Not found, and opening an answer shows the pages Dmand AI read and why it answered that way. 03 ### Filter the list by the answer Ines filters Behavioral Health to No and Not found, which leaves the practices without that care on site, and opens their decision makers next. 04 ### Find decision makers and use the answer in outreach Find decision makers lists the medical director and practice administrator at each remaining practice, and Ines adds those people to a sequence whose first email draws on the research. What to ask ## Good AI research questions either qualify an account or describe it in a sentence Ask the way you would ask a colleague, one question per column, and say what form the answer should take. - Illustration: a question with four kinds of fixed answer below it: yes, no, a vendor name and a tier. ### Qualifying questions return a fixed answer you can filter on Ask for a yes or no, a vendor name or a tier, such as “Does this clinic offer evening or weekend hours?”, and the column works like any other filter. - Illustration: a question above a summary card with two source tabs, the group website and the news. ### Research questions return a short summary with sources Ask for a short summary, such as what a group’s website says about its care programs, and use it to write the first line of an email. Questions by team ## AI research questions that health IT, recruiting, MedTech and pharma teams ask about their accounts The question changes with what you sell; the list and the column work the same way. Health IT and services ### Find hospitals that announced a new EHR or revenue cycle vendor Ask whether each hospital on a list announced a system change, then work the ones in the middle of a selection. [Dmand AI for Health IT](https://dmand.ai/solutions/health-it) Test it on your accounts ## Test AI Research Columns on accounts your team already knows Ask a question your reps can already answer for some accounts and see whether the column agrees. 1. ### Start a free trial Sign up yourself; no card needed. 2. ### Search accounts you know Pick hospitals or groups your reps have worked for a long time. 3. ### Ask a question you can check Choose one your team knows the answer to for some rows. 4. ### Read the sources Open each answer and compare it with what your team knows. [Start free trial](https://app.dmand.ai/signup?from=platform&src=platform%3A%2Fplatform%2Fai-research-columns&cta=try_it) 30 days free · Self-serve Illustration: a checklist for one list, Oregon Primary Care, with its Behavioral Health AI column checked for known answers, sources and Not found, and the filter still to check. Use the answers ## Where AI research column answers go next - [Healthcare Universe](https://dmand.ai/platform/healthcare-universe) Describe the accounts or people you want in plain English and get the list you will research. - [Buying Signals](https://dmand.ai/platform/healthcare-buying-signals) Know when an account on your list opens a site, hires or changes leaders. - [Zeus AI SDR](https://dmand.ai/platform/ai-sdr) Research each prospect and write a personal email for every one of them in bulk. - [Waterfall Contact Enrichment](https://dmand.ai/platform/waterfall-enrichment) Get verified emails and direct dials for the people at the accounts that fit. AI research column questions ## AI Research Columns FAQs What RevOps and sales leaders ask before they research a list with AI. Something missing? Email [hello@dmand.ai](mailto:hello@dmand.ai). **What is an AI research column?** An AI research column is a column you add to a list in Dmand AI by typing a question in plain English. An AI research agent then researches the question for every row and writes the answer, the sources it used and its reasoning into the column. You can filter the list by the answers and use them in outreach. **What can I ask an AI research column about a hospital or medical group?** Ask anything a person could find on public pages or in Dmand AI’s record for the account: whether a group offers a service, which vendor a hospital announced, which roles a site is hiring for, or a short summary of a system’s priorities. Facts Dmand AI already holds as fields, such as specialty, parent organization or procedure volume, are faster to find with filters. **How do I qualify healthcare accounts with AI?** Turn your qualification rule into a question with a fixed answer, such as yes or no, and add it as a column to your account list. Filter the list to the accounts that pass. From there, Find decision makers shows the people at each account who can buy, ready to save to a list. **Can I use AI research columns for lead scoring?** Yes. Ask for a tier and state the rule in the question, for example “Rate this practice high, medium or low fit: high if it has several locations and no behavioral health care on site.” Every row gets a tier with its reasoning, and you can filter the list by tier. **Where does the data behind each answer come from?** Each answer starts from the account’s record in Dmand AI, which is built from sources such as the CMS provider registry, Medicare claims, CMS Open Payments, ClinicalTrials.gov, PubMed and Dmand AI executive data. The research then reads public pages such as the organization’s website, news and job postings. With Show Sources on, every answer lists the pages it used. **How accurate are the answers, and can I check them?** Every answer comes with its sources and reasoning, so a rep can check it in one click. When nothing public answers the question, the column says Not found instead of guessing. Deep Reasoning is slower and suits harder questions, and you can edit the instructions or regenerate the column at any time. **Which lists can I add AI research columns to?** Lists of HCPs, healthcare executives, sites of care, medical groups and other healthcare organizations. Build the list with plain-English search or filters, then add one column for each question you want answered. **Can I use the answers in emails and sequences?** Yes. An answer can fill a merge field in a sequence email, so the first line can mention what the research found. On an account list, use Find decision makers first, then add those people to the sequence. **How is an AI research column different from a filter?** Filters search data Dmand AI already holds, such as specialty, site type, procedures, Open Payments and EHR. An AI research column finds a fact that isn’t in any field yet and saves it to the list. Once saved, you can filter by that column like any other field. **How much do AI research columns cost?** Dmand AI is priced per seat with monthly credits, and every plan starts with a free trial. The pricing page lists what each plan includes and how credits are used. **Is Dmand AI an alternative to Clay and Claygent for healthcare research?** For B2B teams that sell to US hospitals, physician groups and other providers, yes. Clay’s Claygent agents research rows in Clay tables and workflows that you build (clay.com). Dmand AI does that research on lists already placed in the US healthcare org tree, with contacts, sequences and replies in the same app. **Can I try AI research columns for free?** The trial gives you 30 days free, self-serve, no credit card, with trial credits to preview the full dataset. The pricing page shows which plans include AI Research Columns. AI Research Columns Ask the one question your account list can’t answer yet Add it as a column, read the answer and its sources on every row, and reach the accounts that fit. [Start free trial](https://app.dmand.ai/signup?from=platform&src=platform%3A%2Fplatform%2Fai-research-columns&cta=cta) [Book a demo](https://dmand.ai/book-a-demo) - 30 days free - Self-serve - No credit card