# Healthcare market data explained

> How to read NPPES, CMS and Medicare cost report data, and what each public healthcare data source tells a sales team about a hospital or medical group.

Source: https://dmand.ai/blog/category/healthcare-market-data

How to read NPPES, CMS and cost report data, and what it tells a sales team.

The main guide Guide

## [Medicare cost report: how to read a hospital's cost report for sales and account research](https://dmand.ai/blog/medicare-cost-report)

Where to download hospital cost reports, which worksheet, line and column holds beds, days, payer mix, revenue and contract labor, and the traps that catch first-time readers.

[Supreet Gupta](https://dmand.ai/authors/supreet-gupta), Co-founder and Chief Product Officer, Dmand AI

Oct 19, 2026 8 min read

## Start here, in this order

8 min

1. ### [Type 1 vs Type 2 NPI: how to read an NPI record for sales and recruiting](https://dmand.ai/blog/type-1-vs-type-2-npi)

   8 min read

## All guides on healthcare market data explained

Topic

**2** guides

Newest first

- Market data explained Guide

  ### [Medicare cost report: how to read a hospital's cost report for sales and account research](https://dmand.ai/blog/medicare-cost-report)

  Where to download hospital cost reports, which worksheet, line and column holds beds, days, payer mix, revenue and contract labor, and the traps that catch first-time readers.

  8 min read Oct 19, 2026

- Market data explained Guide

  ### [Type 1 vs Type 2 NPI: how to read an NPI record for sales and recruiting](https://dmand.ai/blog/type-1-vs-type-2-npi)

  What Type 1 and Type 2 NPIs are, what an NPI record and its taxonomy code tell you, and why the address on an NPI is often not where the provider works today.

  8 min read Oct 19, 2026

## About healthcare market data explained

Most healthcare sales data starts as public records: the NPPES registry of National Provider Identifiers, CMS certification and enrollment files, and the cost reports hospitals file with Medicare each year. The records are free, but they are hard to read and easy to misread. A taxonomy code is not a specialty, a mailing address is not a practice location, and a bed count depends on which line of the cost report you take.

These guides explain what each public source contains, how to look a record up, which fields a sales team can trust, and where the gaps are. They are written for sales leaders, revenue operations and analysts who build territories, size markets or check a vendor's data. Where a guide uses a count, it says what was counted, the universe and the month.

[Supreet Gupta](https://dmand.ai/authors/supreet-gupta), Co-founder and Chief Product Officer, Dmand AI

Updated Oct 19, 2026

## Terms used in these guides

The words buyers and committees use, defined for sellers.

[Glossary](https://dmand.ai/glossary)

- [National Provider Identifier (NPI) Standard The National Provider Identifier (NPI) is the unique identification number that HIPAA requires healthcare providers to use in billing and other standard electronic transactions.](https://dmand.ai/glossary/national-provider-identifier-npi-standard)

## Healthcare market data, counted

Insights and rankings from the Dmand AI database, refreshed monthly.

- Insight

  ### [EHR market share in US hospitals](https://dmand.ai/insights/ehr-market-share)

  Counts by vendor, hospital size and state, refreshed monthly.

  Updated monthly

- Ranked list

  ### [The largest hospitals in the US by staffed beds](https://dmand.ai/hospitals/largest-hospitals-in-the-us-by-staffed-beds/)

  AdventHealth Orlando leads with 2,863 staffed beds.

  Updated monthly

- Directory

  ### [US medical groups by state and specialty](https://dmand.ai/medical-groups/)

  181K+ medical groups, with the physicians and sites in each one.

  Updated monthly

Newsletter · Free, on Substack Issue 1 · September 24, 2026

## Selling Into Healthcare

Org structures, buyer maps, data playbooks and outbound, for teams selling to US health systems, hospitals and practices.

In every issue

1. 01 How healthcare buys
2. 02 Data notes
3. 03 Build notes
4. 04 Field notes from real outbound to providers

Latest issue

Newsletter

### [The healthcare sales map was wrong. So we drew a new one.](https://dmand.ai/blog/healthcare-sales-map)

6 min read Sep 24, 2026

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