# Supreet Gupta Source: https://dmand.ai/authors/supreet-gupta ![Supreet Gupta, Co-founder and Chief Product Officer, Dmand AI](https://storage.googleapis.com/beta-launcheazy-media/dmand-asset/marketing/blog/image/702d368a-ae05-4541-b43f-7450fa2d108b-supreet-gupta-co-founder-cpo-dmand-ai.png) Co-founder and Chief Product Officer, Dmand AI Supreet Gupta is the co-founder and Chief Product Officer of Dmand AI. He leads the product and the healthcare data behind it, and most of his work comes back to one question: how US healthcare is really organized, from the health system at the top down to the clinic where a physician sees patients, and how teams selling into it can find the right person at the right site. He writes Selling Into Healthcare, a newsletter about how hospitals and health systems buy, and the guides and comparisons on this site. [LinkedIn](https://linkedin.com/in/supreetgupta) [X](https://x.com/sprtgpta) [Get the newsletter](https://dmandai.substack.com/) - **Writes about**: Selling to hospitals Prospecting and outbound Market data explained Comparisons - **Newsletter**: Selling Into Healthcare - **On this site**: 17 articles, reviews and data pages ## Start with these Two reviews to read first if a data contract is up for renewal. - Comparison ### [Definitive Healthcare Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/definitive-healthcare) What Definitive Healthcare does, what it costs, where it stops for outbound teams, and the alternative built for selling into US healthcare. 21 min read Updated Oct 19, 2026 - Comparison ### [ZoomInfo Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/zoominfo) ZoomInfo pricing: median contract $33,500 a year (Vendr). See its healthcare data gaps and the best ZoomInfo alternative for HCP and hospital data. 15 min read Updated Oct 19, 2026 ## Everything Supreet has written Type **17** articles Newest first - Selling to hospitals Guide ### [GPO contracts: how group purchasing works for companies selling to hospitals](https://dmand.ai/blog/gpo-contracts) What a GPO contract is, how admin fees and the 3% safe harbor work, what sole-source and committed awards mean, and what being on contract does and does not do for a sales rep. 8 min read Oct 19, 2026 - Prospecting and outbound Playbook ### [Healthcare cold email templates for hospital executives, by role](https://dmand.ai/blog/healthcare-cold-email-templates) Cold email templates for the hospital CIO, CNO, CFO, CMIO and VP of supply chain, with what each role cares about, how to write the first line, when to follow up and the rules that apply. 8 min read Oct 19, 2026 - Prospecting and outbound Guide ### [Hospitals using Epic: how many there are, and how to build a list of hospitals by EHR](https://dmand.ai/blog/hospitals-using-epic) What share of US hospitals run Epic, Oracle Health and MEDITECH, why the numbers differ by source, and how a Health IT team builds its own list by EHR, state and bed size. 7 min read Oct 19, 2026 - Prospecting and outbound Guide ### [How to find a doctor's email address: a guide for sales and recruiting teams](https://dmand.ai/blog/how-to-find-a-doctors-email-address) The NPI Registry tells you who a doctor is and where they say they practice, but not their email. Here is how to get from an NPI to a verified work email and direct line, and the rules for using them. 7 min read Oct 19, 2026 - Market data explained Guide ### [Medicare cost report: how to read a hospital's cost report for sales and account research](https://dmand.ai/blog/medicare-cost-report) Where to download hospital cost reports, which worksheet, line and column holds beds, days, payer mix, revenue and contract labor, and the traps that catch first-time readers. 8 min read Oct 19, 2026 - Selling to hospitals Guide ### [MSP vs VMS in healthcare staffing: how hospitals buy travel nurses and locums, and where agencies get in](https://dmand.ai/blog/msp-vs-vms-healthcare-staffing) What an MSP and a VMS each do in a hospital's contract labor program, who pays the fees, how tiering works, and the routes a staffing agency can take into a hospital. 8 min read Oct 19, 2026 - Selling to hospitals Guide ### [Selling to hospitals: how hospitals buy, and who signs, by purchase type](https://dmand.ai/blog/selling-to-hospitals) Capital equipment, IT software, supplies and staffing each take a different path through a hospital. Here is who evaluates, who approves and who can block each one. 11 min read Oct 19, 2026 - Market data explained Guide ### [Type 1 vs Type 2 NPI: how to read an NPI record for sales and recruiting](https://dmand.ai/blog/type-1-vs-type-2-npi) What Type 1 and Type 2 NPIs are, what an NPI record and its taxonomy code tell you, and why the address on an NPI is often not where the provider works today. 8 min read Oct 19, 2026 - Selling to hospitals Guide ### [Value analysis committee: how hospitals approve new products, and how suppliers get through](https://dmand.ai/blog/value-analysis-committee) What a hospital value analysis committee is, who sits on it, what evidence it asks for and why a clinician has to submit your product, drawn from published hospital policies. 8 min read Oct 19, 2026 - Selling to hospitals Guide ### [Who owns a hospital? How to trace any US hospital to its owner, health system and sites of care](https://dmand.ai/blog/who-owns-a-hospital) Most US hospitals are nonprofit and most belong to a health system. Here is how to look up who owns a specific hospital with free CMS data, and why the answer tells you who signs. 8 min read Oct 19, 2026 - Comparison ### [Apollo.io Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/apollo-io) Apollo.io pricing starts at $49 per user a month and Vendr's median deal is $19,000 a year. See its healthcare data gaps and the alternative. 21 min read Updated Oct 19, 2026 - Comparison ### [Definitive Healthcare Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/definitive-healthcare) What Definitive Healthcare does, what it costs, where it stops for outbound teams, and the alternative built for selling into US healthcare. 21 min read Updated Oct 19, 2026 - Comparison ### [ZoomInfo Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/zoominfo) ZoomInfo pricing: median contract $33,500 a year (Vendr). See its healthcare data gaps and the best ZoomInfo alternative for HCP and hospital data. 15 min read Updated Oct 19, 2026 - Comparison ### [Apollo.io Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/apollo-io-healthcare-review-pricing-alternatives) Apollo.io pricing starts at $49 per user a month and Vendr's median deal is $19,000 a year. See its healthcare data gaps and the alternative. 21 min read Updated Oct 19, 2026 - Comparison ### [Definitive Healthcare Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/definitive-healthcare-review-and-alternative-dmand-ai) What Definitive Healthcare does, what it costs, where it stops for outbound teams, and the alternative built for selling into US healthcare. 21 min read Updated Oct 19, 2026 - Comparison ### [ZoomInfo Review, Pricing and Alternatives for Healthcare Sales Teams (2026)](https://dmand.ai/compare/zoominfo-healthcare-review-pricing-alternatives) ZoomInfo pricing: median contract $33,500 a year (Vendr). See its healthcare data gaps and the best ZoomInfo alternative for HCP and hospital data. 15 min read Updated Oct 19, 2026 - Newsletter ### [The healthcare sales map was wrong. So we drew a new one.](https://dmand.ai/blog/healthcare-sales-map) Why most databases file healthcare people under the wrong site, what an org forest looks like, and the map we built instead. Issue 1 of Selling Into Healthcare. 6 min read Sep 24, 2026 Editorial standards ## How Supreet researches and writes The rules every page on this blog follows, so you can check any claim. 1. ### Every number has a source and a date Counts say what was counted, the universe and the month. 2. ### Competitor facts come from public records Their own site, SEC filings, Vendr, G2 or TrustRadius. Never from memory. 3. ### Our data is labeled as ours Figures from the Dmand AI database say so, with the date of the count. 4. ### Updated means something changed The date moves only when the facts or the advice on the page change. 5. ### No invented people No made-up quotes, customers or reviewers. Product examples use labeled sample data. 6. ### No review scores We do not reprint review scores or review text. We link to the source instead. Newsletter · Free, on Substack Issue 1 · September 24, 2026 ## Selling Into Healthcare Org structures, buyer maps, data playbooks and outbound, for teams selling to US health systems, hospitals and practices. In every issue 1. 01 How healthcare buys 2. 02 Data notes 3. 03 Build notes 4. 04 Field notes from real outbound to providers Latest issue Newsletter ### [The healthcare sales map was wrong. So we drew a new one.](https://dmand.ai/blog/healthcare-sales-map) 6 min read Sep 24, 2026 Selling into US healthcare Check the accounts you sell to in Dmand AI Open any US health system, see every site of care under it, and find the people who work at each one. [Start free trial](https://app.dmand.ai/signup?from=author&src=author%3A%2Fauthors%2Fsupreet-gupta&cta=closing_cta) [Book a demo](https://dmand.ai/book-a-demo) - 30 days free - Self-serve - No credit card